Sponsored Content Archives - Import Car

More Sponsored Content

Helping Customers Understand the Signs of Fuel Pump Failure

Fuel pump failures are never a one-size-fits-all diagnosis.  Different symptoms indicate different problems and often, the pump will still function—albeit erratically—as it fails. Explaining this to customers isn’t always easy, especially because many of them may not know that the fuel pump has more than one role. Shop owners and technicians can help customers understand

Warn Your Customers About Water Pump Failure During the Summer

Summer is an opportune time for automotive professionals to remind customers to keep an eye on the signs of a failing water pump.  As you know, extreme summer temperatures and added strain on vehicles from activities like long road trips can cause engines to become more susceptible to troubles from excessive heat, making the function

6 Signs It’s Time to Put Down the Pen and Ditch the Paper 

There’s no time to hesitate.  The surge in the aftermarket sweet spot — or vehicles in the six- to 12-year age range that will soon require significant repairs — reached 94 million in the first half of 2021, according to Experian Automotive. That total accounts for nearly 31% of all vehicles in operation.  That percentage

I Have A Website, So Why Do I Need Marketing?

Now that your website is up and running, how can you consistently engage with your customers and always deliver a positive experience? This can be done by taking a multifaceted approach through omnichannel marketing. With a little effort and all the right tools, you can outshine your competition and fill your bays in no time!

Why Brake Pads and Brake Rotors Should Be Replaced Together

Brake pads and rotors should always be replaced in pairs.  Pairing new pads with worn rotors could cause a lack of proper surface contact between the pads and rotors, resulting in noise, vibration, or less-than-peak stopping performance. While there are different schools of thought on this paired part replacement, at ADVICS, our technicians always recommend

Oxygen Sensors – Technology, Types, Evolution, and Life Expectancy

Since the implementation of OBDII, the oxygen sensor has been a main staple of engine management systems. Modern oxygen sensors are much faster and more accurate than their older counterparts. This allows the engine to enter closed loop control faster which decreases emissions and fuel usage by as much as 15-20%.  O2 sensors are separated

Benefits of Using Brake Parts Designed to Work Together

When replacing brake system components, it might seem like using compatible parts from any manufacturer – regardless of brand – should get the job done. However, for the safest brake job with the best performance, it’s always best to use parts from the same manufacturer, like ADVICS, where our brake pads, brake rotors, hydraulics, calipers

Recommending the Best Brake Pads for Your Customer

As a technician, you know the importance of recommending the best brake pads possible for your customers. Often, this decision really comes down to determining which friction material is the best fit for the customer’s needs. To do this, let’s break down the differences between each of the three brake pad material types. Organic Brake

ADVICS HOW TO: Bedding-In Brake Rotors & Brake Pads

Brake shimmy, shaking, vibration and noise – these are all common reasons for a customer to visit the shop. Most of the time these issues are due to different components of the steering or braking systems needing replacement or repair, but other times, these issues can be caused by the improper installation of brand new

Trusted for R&D and factory fill for decades

ENEOS is the largest oil company in Japan, as the “original JDM oil” they’ve been working in partnership with Asian automakers for decades. As part of this partnership, ENEOS has in-house testing facilities where they follow strategies developed with each OEM partner to meet their vehicle and performance specifications, particularly for the tighter tolerances of

Top Marketing Trends

Successfully Driving Digital Marketing The success of digital marketing seems pretty simple on the surface. Get found online and get more customers. However, successfully navigating that road may be a little more complex. It can take an abundance of time and require efforts that owners cannot navigate independently. Everyone wants new customers, and with the

SRX Series a Natural Fit for FRAM®

When giants in the auto racing world team up with successful, resourceful business partners, you form a recipe for success. In this case, the result is the Superstar Racing Experience (SRX) Series. The SRX Series, otherwise known as the Camping World SRX Series, is the brainchild of racing legends Tony Stewart and company. Taking some