Building customer loyalty at any business is challenging. Keeping customers returning to an automotive repair shop is the most daunting task for owners. If a shop can crack this code, they will capture current and future repair and maintenance opportunities. The only built-in opportunity for every vehicle to increase customer loyalty is engine oil and functional fluid services.
In this hour-long webinar, our experts will discuss how they’ve built an oil change and vehicle maintenance program that keeps customers coming back and helps maintain healthy profit margins.
There is more to the appointment process than just getting a customer’s name, phone number and vehicle type. A properly set appointment is the bridge between customer visits making it more likely that they will return to your shop.
During this session we will discuss:
1. The benefits of a returning customer
2. Building a “Wear History”
3. Mentally and financially preparing customers through recommendations
4. The importance of the exit interview
You will leave this session with fresh ideas to revamp your appointment setting, bringing in more business at the same time having customers expect to leave each visit knowing what and when they need to return to maintain their vehicle properly.
Learn what it takes to be a million dollar shop from a marketing perspective! As a current shop owner and CEO of a top Internet marketing agency, Danny Sanchez understands what it takes to have your shop running like a well-oiled machine! During this class, Danny will unveil the marketing secrets to help your shop become the million dollar shop you aspire to be.
Danny will cover the following :
- Why marketing matters and the secrets to success
- Why you must advertise in good times and bad times
- Emotional Intelligent decision making
- Wisdom vs. Knowledge in decision making
Today’s engine timing systems have become much more complex than those in years past. Many effective timing repair and replacement jobs now require a wide knowledge of products when dealing with kits containing more than 20 parts. This webinar will not only help you understand why you want to take on these repairs but also provide you with answers to the most popular, specific application questions Cloyes receives.
You’ll learn about topics such as:
• ‘Chain stretch’
• Problematic applications like the GM High Feature V6
• Why you should become THE local timing system repair shop
• When to replace that sprocket
Different rim types call for different types of TPMS sensor fitment -- and different types of sensor fitment call for different service kits! With so many details to remember, how can you make sure you are choosing the right service kits and sensors, and following the correct installation procedure?
Join Yanick Leduc and Tom Kirkham from Schrader's Technical Training Team as they break down how to choose the right sensor and service kit for each rim type. They'll give you tips on how to mount and dismount a tire without breaking the sensor, right in time for tire change season!
Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.
Includes insights on:
- How to market like a human with personalized messages
- How to increase responses and promotional engagement
How to provide value to your opt-in list
There is a lot of buzz in the aftermarket and attention given to the BEV - Battery Electric Vehicle. In this webinar, we'll cover the realities and forecasts of BEVs and the complexities associated with them.
Meanwhile, the internal combustion engine is alive and well with a growing amount of electrification which enables it to function cleaner and more efficiently. You’ll learn which systems are impacted and how these systems are serviced.
You'll leave this webinar better equipped to understand the technologies that are coming into your shop TODAY - as well as those on the horizon. And you'll have a better idea how to prepare for them with tools, training and resources.
In the service information or owner’s manual, you may see several specifications for engine oil, along with a lot of fine print or warnings. Not using the correct oil can damage and engine and leave the shop on the hook for the bill. In this 45-minute webinar, we will cover how to select the correct oil grade, viscosity and OE certification. Also, you will learn about new oil specifications from the OEMs and trade associations.
At some shops, an oil change is treated as a burden rather than an opportunity. The reality is an oil change is a way to build customer loyalty and drive revenue. In this 45-minute webinar, we look at how the average shop can build its oil change business with better products and processes.
Pay-per-click (PPC) marketing promotes your business through digital ads targeted to your local area. There are many ways to run paid advertisements online, including paid search for search engines, or display ads for Facebook. Some channels work better for the automotive industry than others. Attend this free class to learn how to get a new marketing program off the ground, or to enhance your existing campaigns.
Rear solid axles never went away, they evolved. New bearing designs, wheel speed sensors and advanced limited-slip, air locker differentials have added new wrinkles to the repair process. Servicing these axles represents a significant opportunity for shops.
In a 45-minute webinar, experts from BCA Bearings will cover what it takes to service a rear axle’s bearings and how to increase your productivity when doing these jobs.