Underhood Archives - Import Car

Building Customer Loyalty: Why Oil Changes Matter

Air Date: December 01, 2021

Sponsored By Valvoline Inc.

Building customer loyalty at any business is challenging. Keeping customers returning to an automotive repair shop is the most daunting task for owners. If a shop can crack this code, they will capture current and future repair and maintenance opportunities. The only built-in opportunity for every vehicle to increase customer loyalty is engine oil and functional fluid services.

In this hour-long webinar, our experts will discuss how they’ve built an oil change and vehicle maintenance program that keeps customers coming back and helps maintain healthy profit margins.

Speakers

John Stotz, Senior Marketing Manager - Lubricants, Valvoline Inc.
Andrew Markel, Director of Content, ShopOwner

Opinion

ADAS: Here To Stay But Changing

ADAS brings challenges and opportunities – commit to the required procedures.

Opinion

Diagnostic Strategies For New Technicians

In my textbook, a piston or flame front would not be mentioned until the last chapter of the book.

Opinion

The Chip Shortage And The Aftermarket

Drive by any new car lot and the evidence is clear – the auto industry may be the most visible victim of chip shortages.

Find Good Help Wherever You Are (S.O.S. Podcast)

Think it's tough finding help where you are? Try doing it in Fairbanks, AK - Mike Simard says it takes a system.

S.O.S. Podcast: Can Saying ‘No’ Be The Secret To Success?

Sometimes NOT taking a job may be the best thing for your business. This podcast is sponsored by Shop Boss.

AMN Drivetime: Sue Godschalk (Podcast)

Learning from great leaders is better than anything taught in a book or a class, says Federated’s president.

Follow IC’s podcast on these platforms!

AMN Drivetime: Bill Long (Podcast)

From first jobs crashing a NAPA Delivery vehicle to today leading the nation’s top association for motor and equipment suppliers, Bill Long says he really got his start in this industry on the “ground floor.”

Follow IC’s podcast on these platforms!

Find Good Help Wherever You Are (S.O.S. Podcast)

Think it's tough finding help where you are? Try doing it in Fairbanks, AK - Mike Simard says it takes a system.

S.O.S. Podcast: Can Saying ‘No’ Be The Secret To Success?

Sometimes NOT taking a job may be the best thing for your business. This podcast is sponsored by Shop Boss.

Import Car ImportCar is the only magazine focused specifically on import specialists — those shops that derive more than half of their revenue from the repair and service of import vehicles. ImportCar has been informing and influencing the import vehicle repair specialist since 1979, helping our readers accomplish both profitable and professional import vehicle repairs. We provide diagnostic, troubleshooting and repair information and videos that helps our loyal readers service imports with greater precision and accuracy, and keeps them up-to-date on emerging service technologies. By subscribing, you’ll receive the ShopOwner digital edition magazine (12 times/year) featuring articles from ImportCar and the ImportCar eNewsletter (twice weekly). Access to digital editions, contests, news, and more are ready for you today!