Opinion Archives - Import Car

The Marketing Secrets of the Million Dollar Shop

Air Date: October 27, 2021

Sponsored By Autoshop Solutions

Learn what it takes to be a million dollar shop from a marketing perspective! As a current shop owner and CEO of a top Internet marketing agency, Danny Sanchez understands what it takes to have your shop running like a well-oiled machine! During this class, Danny will unveil the marketing secrets to help your shop become the million dollar shop you aspire to be.

Danny will cover the following :

Why marketing matters and the secrets to success
Why you must advertise in good times and bad times
Emotional Intelligent decision making
Wisdom vs. Knowledge in decision making

Speakers

Danny Sanchez, Founder/CEO, Autoshop Solutions
Doug Kaufman, Editor, ShopOwner

Opinion

ADAS: Here To Stay But Changing

ADAS brings challenges and opportunities – commit to the required procedures.

Opinion

Diagnostic Strategies For New Technicians

In my textbook, a piston or flame front would not be mentioned until the last chapter of the book.

Opinion

The Chip Shortage And The Aftermarket

Drive by any new car lot and the evidence is clear – the auto industry may be the most visible victim of chip shortages.

S.O.S. Podcast: Can Saying ‘No’ Be The Secret To Success?

Sometimes NOT taking a job may be the best thing for your business. This podcast is sponsored by Shop Boss.

AMN Drivetime: Sue Godschalk

Learning from great leaders is better than anything taught in a book or a class, says Federated’s president.

S.O.S. Podcast - How Much Is Your Time Worth?

The most important investment you can make is in something you'll never have enough of or ever get back.

Follow IC’s podcast on these platforms!

Find Good Help Wherever You Are (S.O.S. Podcast)

Think it's tough finding help where you are? Try doing it in Fairbanks, AK - Mike Simard says it takes a system.

Follow IC’s podcast on these platforms!

S.O.S. Podcast: Can Saying ‘No’ Be The Secret To Success?

Sometimes NOT taking a job may be the best thing for your business. This podcast is sponsored by Shop Boss.

AMN Drivetime: Sue Godschalk

Learning from great leaders is better than anything taught in a book or a class, says Federated’s president.

Import Car ImportCar is the only magazine focused specifically on import specialists — those shops that derive more than half of their revenue from the repair and service of import vehicles. ImportCar has been informing and influencing the import vehicle repair specialist since 1979, helping our readers accomplish both profitable and professional import vehicle repairs. We provide diagnostic, troubleshooting and repair information and videos that helps our loyal readers service imports with greater precision and accuracy, and keeps them up-to-date on emerging service technologies. By subscribing, you’ll receive the ShopOwner digital edition magazine (12 times/year) featuring articles from ImportCar and the ImportCar eNewsletter (twice weekly). Access to digital editions, contests, news, and more are ready for you today!