Tips for Counter Pros: Answering Brake Pad FAQs

Tips for Counter Pros: Answering Brake Pad FAQs

Sponsored by ADVICS

When it comes to recommending brake pads to your customers, there’s a lot to consider. As a counter professional, you’re likely an educator for your DIY customers, providing product recommendations based on pricing, installation hardware, warranty information and more. Here are some tips from the ADVICS team, designed to help you navigate some of the questions you’re presented with.

“How much do brake pads cost?”

Customers often want to know why some brake pads are more expensive than others. Additionally, they may wonder if a premium priced product is worth the investment. This is your que to explain the difference between premium OE replacement aftermarket products versus entry level aftermarket products , as well as semi-metallic and ceramic friction formulations, and explain why you would recommend one or the other, based on their needs and driving style. 

Next, if the customer is still hesitant about making the investment for a premium OE replacement product, you can provide insight on the level of engineering effort OE brake pad manufacturers put forth, and that this expertise is implemented into the premium OE replacement aftermarket products. Additionally, the raw materials that make up each friction formulation are a factor that notonly impacts price but also braking event performance and brake pad and rotor wear characteristics.

 For example, ceramic raw materials are more expensive than semi-metallic raw materials, and each type of friction material will result in different types of feedback to the driver during braking events. 

“Is hardware included?”

Since your DIY customers are likely replacing their own brake pads, they may inquire about whether hardware is included in the box. As you know, this differs between each brand and product. Some boxes will come with only four brake pads and others will include the pads and hardware to make the installation process easier for the customer. If hardware is included, customers can expect components like anti-rattle clips and abutment clips to reduce noise and wear sensors that ensure the brake pad performs optimally.

Let your customer know that hey should be replacing the brake pads and all of the hardware to ensure they’re restoring their braking system as close to OE specifications as possible. 

Nearly all of the ADVICS ultra-premium brake pad SKUs include the necessary hardware for installation.

“Is there a lifetime warranty on these brake pads?”

Customers may be looking for a brake pad with a lifetime warranty. While that would be great news for any customer, brake pads are not meant to last forever. They’re a wearable component. While many brake pad manufactures offer a limited warranty, the products must typically be installed by a professional technician in order for the warranty to be honored.

For educational purposes, you can also explain what factors determine how fast your customer’s brake pads will wear. This would include driving style, friction formulation and the impacts of corrosion from salt and other environmental factors.

“How long should brake pads Last?” 

While you know that mileage varies depending on brand and type of brake pads , driving characteristics and vehicle type, it’s a good idea to give your DIY customers a lifespan range to use as a rule of thumb. On average, a set of brake pads will last between 30,000 and 70,000 miles.

Following this conversation, it’s worth it to also provide tips on how your customer can make their brake pads last longer. Let them know that replacing hardware with each pad replacement can help sustain the brake pad’s lifetime. Additionally, you can share with them that replacing the brake rotors at the same time will provide the best scenario to realize the full life expectancy of the brake system wear components.

Communicating with Customers

Existing brake pad product knowledge will vary from customer to customer. With some, you may simply need to hand over the set they requested. With others, you may need to provide quite a bit of education and product information before they’re able to make a purchasing decision. As a counter professional, it’s important to be prepared for either situation, and everything in between.

This Article is Sponsored By Advics

You May Also Like

Considerations for Counter Professionals When Recommending Brake Pads to Electric Vehicle (EV) Owners

Counter professionals are often responsible for helping customers who may need some extra help purchasing the correct brake parts, so they must understand that brake pad recommendations should be specific to each customer’s vehicle type and driving applications. This is especially important as adoption of electric vehicles has increased in recent years and will continue

Counter professionals are often responsible for helping customers who may need some extra help purchasing the correct brake parts, so they must understand that brake pad recommendations should be specific to each customer’s vehicle type and driving applications. This is especially important as adoption of electric vehicles has increased in recent years and will continue to climb in years to come. To help counter pros navigate this changing automotive landscape, we’ve compiled a few important points to consider when making a recommendation for replacement brake pads that will be used on an EV, and the importance of choosing a high-quality option.

Enhancing Efficiency and Streamlining Operations: The Benefits of Utilizing Nexpart Multi-Seller for Repair Centers

In today’s fast-paced automotive repair industry, staying ahead of the competition is crucial for repair centers to thrive. One key aspect that can significantly impact operational efficiency and customer satisfaction is the availability of OE, Aftermarket, Heavy Duty & Salvage parts. Here are just a few advantages of incorporating Nexpart Multi-Seller, a cutting-edge parts ecommerce

The Answer to All Your RTV Sealant Needs? It’s Reinzosil® by Victor Reinz®

Whether you tackle occasional DIY projects or you work full-time in an auto repair shop, you probably have multiple tubes of silicone sealant lying around. And while RTV silicone is an ideal go-to product for a variety of jobs, there’s such an overwhelming assortment to choose from that it’s hard to know where to start.

What Causes Fuel Pumps to Fail?

Like most vehicle components, natural wear and tear is the unavoidable cause for parts replacement.  Fuel pumps are often out of sight and out of mind for most shop visitors. That’s because they are an as-needed repair and not typically a part of ongoing maintenance. Nevertheless, if you diagnose fuel pump failure, customers will want

Advanced Filtration Is Key to Vehicle Longevity

Let’s face it, we love our cars – and we drive a lot. According to statistics from the U.S. Department of Transportation, Americans drive more than 13,000 miles per year on average.  Although the miles continue to rack up on our cars and trucks, their overall shelf life keeps increasing.  Once upon a time, vehicles

Other Posts

Identifying Brake Issues With Brake Dust

Brake dust can indicate what could be wrong. This video is sponsored by Auto Value and Bumper to Bumper.

O’Reilly Unveils BrakeBest Select Pro Pads and Rotors

The private-label pads and rotors are available online and in O’Reilly stores nationwide, including Puerto Rico.

Bosch Releases 102 Aftermarket Parts in Q2 2023

The new Bosch products cover nearly 25 million vehicles in North America, the company said.

ADVICS Releases Five New Toyota, Lexus Brake Pads

The expansion adds about 5 million VIO coverage to its existing product offering.