Advanced Filtration Is Key to Vehicle Longevity
Let’s face it, we love our cars – and we drive a lot. According to statistics from the U.S. Department of Transportation, Americans drive more than 13,000 miles per year on average. Although the miles continue to rack up on our cars and trucks, their overall shelf life keeps increasing. Once upon a time, vehicles
SRX Series a Natural Fit for FRAM®
When giants in the auto racing world team up with successful, resourceful business partners, you form a recipe for success. In this case, the result is the Superstar Racing Experience (SRX) Series. The SRX Series, otherwise known as the Camping World SRX Series, is the brainchild of racing legends Tony Stewart and company. Taking some
Choosing the Right Oil Filter for Each Import Car
One of the most fundamental and essential duties of an automotive maintenance shop is to protect engines. Changing the oil at the recommended intervals is an obvious starting point but taking extra care to choose the right oil filter is just as important as the oil itself. For owners of import cars, the right filter
Controlling Airborne Contaminants in Your Vehicle
Whether you’re an automotive professional or a DIYer, oil changes are one of the first basic maintenance jobs you learn. This is a relatively simple and routine task, and customers understand that is vital to protecting your engine and extending its life. Oil changes are something that every driver must do at regular intervals, so
Choosing the Right Oil Filter for Each Import Car
One of the most fundamental and essential duties of an automotive maintenance shop is to protect engines. Changing the oil at the recommended intervals is an obvious starting point, but taking extra care to choose the right oil filter is just as important as the oil itself. For owners of import cars, the right filter
The Right Filter Recommendation Depends on Driving Habits
Picking out a vehicle is more complex than just finding the right color and number of cupholders. Buyers need to make sure they take capabilities into account, on top of personal preference. A vehicle should meet a buyer’s day-to-day needs, and specs can be the deciding factor between multiple options in the same category. For
Fight the Engine Effects of Stop-and-Go Traffic
It’s almost summer, also known as orange barrel season in many parts of the United States. Summer 2021 is looking like another construction-heavy season, with states gearing up for thousands of miles in road projects. At the end of March, the Ohio Department of Transportation released its 2021 construction season plans, covering 4,596 miles of
The Importance of Recommending Synthetic Oil During Spring Maintenance
After the especially harsh conditions of winter, warmer temperatures are a welcomed upside to the arrival of spring. Along with warmer temperatures comes the essential vehicle maintenance that your customers need to ensure they are not one of the 69 million breakdowns that occur every year in the U.S., the equivalent of 1 in 3
The Importance of Recommending Synthetic Oil During Spring Maintenance
After the especially harsh conditions of winter, warmer temperatures are a welcomed upside to the arrival of spring. Along with warmer temperatures comes the essential vehicle maintenance that your customers need to ensure they are not one of the 69 million breakdowns that occur every year in the U.S., the equivalent of 1 in 3
Decreased vehicle use, onset of winter amplify importance of quality filtration
For many people who have been working from home instead of making the daily commute to the office, there is growing concern regarding the unintended impact the inactivity may have on their vehicles. Also, the arrival of winter adds to the challenges facing millions of vehicle owners. If a vehicle sits for longer than a
Questions You Should Start Asking Customers in the New Normal
It’s no secret that consumer driving habits have changed during our current circumstances, leaving the automotive service industry in a new, unfamiliar place. How we buy cars, put them to use and upkeep them all look very different from just six months ago, and the vehicle maintenance norms will continue to change as winter approaches.
Finding the Right Oil Filter Based on the Driver
There is an array of different vehicles with different purposes on the road, and that is why FRAM® offers a variety of oil filters that accommodate various vehicles and their drivers. The most common types of drivers have a variety of needs, and we identified requirements for three of these groups: the everyday commuter, the
