Sponsored Content Archives - Page 2 of 7 - Import Car
Why Brake Pads and Brake Rotors Should Be Replaced Together

Brake pads and rotors should always be replaced in pairs.  Pairing new pads with worn rotors could cause a lack of proper surface contact between the pads and rotors, resulting in noise, vibration, or less-than-peak stopping performance. While there are different schools of thought on this paired part replacement, at ADVICS, our technicians always recommend

Oxygen Sensors – Technology, Types, Evolution, and Life Expectancy

Since the implementation of OBDII, the oxygen sensor has been a main staple of engine management systems. Modern oxygen sensors are much faster and more accurate than their older counterparts. This allows the engine to enter closed loop control faster which decreases emissions and fuel usage by as much as 15-20%.  O2 sensors are separated

Benefits of Using Brake Parts Designed to Work Together

When replacing brake system components, it might seem like using compatible parts from any manufacturer – regardless of brand – should get the job done. However, for the safest brake job with the best performance, it’s always best to use parts from the same manufacturer, like ADVICS, where our brake pads, brake rotors, hydraulics, calipers

Recommending the Best Brake Pads for Your Customer

As a technician, you know the importance of recommending the best brake pads possible for your customers. Often, this decision really comes down to determining which friction material is the best fit for the customer’s needs. To do this, let’s break down the differences between each of the three brake pad material types. Organic Brake

ADVICS HOW TO: Bedding-In Brake Rotors & Brake Pads

Brake shimmy, shaking, vibration and noise – these are all common reasons for a customer to visit the shop. Most of the time these issues are due to different components of the steering or braking systems needing replacement or repair, but other times, these issues can be caused by the improper installation of brand new

Trusted for R&D and factory fill for decades

ENEOS is the largest oil company in Japan, as the “original JDM oil” they’ve been working in partnership with Asian automakers for decades. As part of this partnership, ENEOS has in-house testing facilities where they follow strategies developed with each OEM partner to meet their vehicle and performance specifications, particularly for the tighter tolerances of

Top Marketing Trends

Successfully Driving Digital Marketing The success of digital marketing seems pretty simple on the surface. Get found online and get more customers. However, successfully navigating that road may be a little more complex. It can take an abundance of time and require efforts that owners cannot navigate independently. Everyone wants new customers, and with the

SRX Series a Natural Fit for FRAM®

When giants in the auto racing world team up with successful, resourceful business partners, you form a recipe for success. In this case, the result is the Superstar Racing Experience (SRX) Series. The SRX Series, otherwise known as the Camping World SRX Series, is the brainchild of racing legends Tony Stewart and company. Taking some

Closing Tool for Recommended Repairs Goes Digital

Your customer clicks on the link your service advisor just texted. The updated repair order at the end of the link confirms her worst fear: Your technician’s repair recommendations cost more than what’s in her bank account and all but eliminates whatever’s left on her high-balance credit card. That’s when she spots a button in

The Importance of Proper Spark Plug Torqueing

Whenever you install new spark plugs in your vehicle’s engine, there are some crucial considerations to keep in mind. For those who have installed plugs before, proper plug gapping usually comes to mind first. But another important factor in getting the most out of a new set of spark plugs is to precisely torque them

Choosing the Right Oil Filter for Each Import Car

One of the most fundamental and essential duties of an automotive maintenance shop is to protect engines. Changing the oil at the recommended intervals is an obvious starting point but taking extra care to choose the right oil filter is just as important as the oil itself. For owners of import cars, the right filter

Brake Fluid 101: What Does Brake Fluid Do? What is the Difference Between DOT 3 vs. DOT 4?

When you think about the braking system of a vehicle, you probably think about the major parts you see when removing the wheel: brake pads, rotors, calipers and maybe hydraulics. However, one of the most important parts of the system isn’t visible: brake fluid. Brake fluid comes in several formulations for different applications and plays