Now that your website is up and running, how can you consistently engage with your customers and always deliver a positive experience? This can be done by taking a multifaceted approach through omnichannel marketing. With a little effort and all the right tools, you can outshine your competition and fill your bays in no time!
Omnichannel marketing can allow you to take your customers on an interactable journey using different touchpoints to connect with your business. Whether you use your website, employees, advertising, videos, or social media will determine the effectiveness of their interactions and your marketing. Depending on how they interact will shape their experiences. Different touchpoints can help them resolve all your business offers and show your customers why your services stand out from the competition.
So why is just a website not enough anymore?
With technology changing by the minute, so is how your customers find you. You can find yourself on different avenues when marketing your business. Having just a website alone is not enough anymore. You can easily get left behind if you fail to get in the race. Be sure your website is mobile-ready, and your clients can find you. Use specific keywords relevant to your business, and be sure your website has custom content that sets you apart from the competition.
Are you using SEO to make a good impression that will last?
It’s essential to target your ideal customers if you want to attract sales. Google doesn’t automatically rank you high from the start. You have to climb through an ongoing effort, so be sure your website is functional and optimized for your target audience to start seeing organic growth.
Are you using ads to bring people to your website?
Pay-per-Click (PPC) ads can be your toolbox’s most potent marketing tool. The best part about PPC is that you only pay when your customer clicks and gets led to your website. Use ads to drive more traffic to your website and grow your business.
Do you have a social media following?
Social media, particularly Facebook, is local businesses’ primary social media platform. Posting some of the time is better than not posting at all. Keep your posts neutral and be genuine. If you have something interesting to say, use it to stay up to date.
Omnichannel marketing allows you to market your business through multi-channel and cross-channel marketing techniques. Whether using direct mail, PPC, and social media accounts, or your employees, videos, and other channels, you need consistent messages across multiple marketing platforms to utilize your customer’s journey and give them every opportunity to work with you. Your website is the anchor to your omnichannel marketing efforts, so make sure you sell your business correctly and use all the available tools. If your customers aren’t finding you, you are missing out. And, chances are you aren’t using omnichannel marketing, at least not the correct way.
Autoshop Solutions is an award-winning website design and internet marketing agency based in Apex, N.C. Since 2005, we have been helping the automotive industry with custom-designed websites and internet marketing solutions, including Pay-Per-Click, Search Engine Optimization, Social Media, and more. Autoshop Solutions is honored to receive the 2022 Gold AVA Digital Award for Website Redesign.
This Article is Sponsored by: Autoshop Solutions