Electric Power Steering and Customers [Video]

VIDEO: What Does Electric Power Steering Mean To Customers?

Be prepared to explain the differences in today’s steering systems. This video is sponsored by The Group.

A customer goes to a shop with his 2008 Toyota Highlander. He says his power steering is not working. He says he tried to check the level of the power steering fluid but could not find it under the hood. And when he checked all the parts stores he says all they had were manual racks.

Have you already diagnosed the customer’s problem?

The answer is that his Highlander comes standard with ELECTRIC power steering, not hydraulic. The motor for this system is mounted on the steering column between the firewall and instrument cluster. So, there is no fluid, no pump and the rack is a manual. The electric motor provides the assist, not hydraulic pressure

One advantage of an electric power steering system is that it makes the engine more efficient at higher speeds when assistance for steering is not required. The electric power steering also helps to quiet down the engine bay, and the technology is enabling collision avoidance systems in current and future generations of vehicles.

What does electric power steering mean for your customers and your shop? The first item is diagnostic labor for inspecting steering complaints. Just like drivability problems, an electric power steering can’t be solved with just a test drive. Curing a complaint will require scan tools, service information and diagnostic procedures. Billing an hour of diagnostic labor to find the source of the steering problem should be a standard practice at all shops.

If the source of the problem the electric power steering assembly on the column or part of the steering rack, it is not “plug and play.” The technician may have to perform a programming procedure so the new unit can communicate with the other modules on the vehicle. Even after the unit is programmed, they might have to complete a calibration procedure requiring a scan tool and maybe a test drive. All of these must be a part of the estimate and final bill.

The next time you get a customer in your shop claiming they can’t find their power steering fluid reservoir, you should first check to see if the steering system is electric. Then, verify that other vehicle systems are not interfering with the power steering system’s operation. Be prepared to explain to your customers the differences in today’s steering systems – they may be surprised to learn that what they thought they knew is totally incorrect.

This video is sponsored by The Group.

You May Also Like

Introduction to the Maverick Tire Changer

Joe Keene speaks with Hunter Engineering service rep Rick Marzen on Hunter’s premium center-clamp Maverick tire changer.

Joe Keene, automotive content video producer at Babcox Media, speaks with Hunter Engineering service rep Rick Marzen on Hunter’s premium center-clamp Maverick tire changer and runs thorough a demonstration of a typical low-profile sidewall procedure. This video is sponsored by Hunter Engineering Co.

Schaeffler and Sustainability with Jerry Conroy

Conroy shares insights into his career trajectory, the evolving landscape of the company’s aftermarket operations, and its commitment to innovation and sustainability.

Flushing the Brake Fluid is Critical on Every Brake Repair

Making sure the brake fluid is the correct quality is critical. Sponsored by Auto Value and Bumper to Bumper.

Selecting the Right Oil for your Customers Engine

Learn how to educate customers on the importance of OEM specifications and premium lubrication for their vehicles’ maintenance needs.

At the Intersection of Tradition and Innovation with Grace Hovis

Grace Hovis’s journey in Hovis Auto & Truck Supply blends tradition with digital innovation in the automotive aftermarket industry.

Other Posts

Turbocharger Maintenance ft. Rein TechSelect Turbo Kits

Learn about common challenges with turbocharger maintenance and how Rein TechSelect Turbo Kitsmake the repair process easier for technicians.

The Standard® Advantage

Standard® knows that what comes out of a repair is directly dependent upon what goes into the box. This video is sponsored by Standard®.

Tesla Model 3 TPMS Service

Resetting and programming TPMS sensors for a Tesla is a lot like any other vehicle, and the challenge is still the same: keeping the light off.

Can You Jumpstart an EV?

First thing’s first: Find the LV battery, which could be anywhere in the vehicle.