Doug Kaufman, Author at Import Car
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Selecting the Right Oil for your Customers Engine

Learn how to educate customers on the importance of OEM specifications and premium lubrication for their vehicles’ maintenance needs.

Success Means Investing In More Than Equipment

Todd Baldridge measures success by how well his team benefits from being together.

Now Available – March’s Digital Edition of ShopOwner

The March issue includes technical and management content and is free to download.

Understanding What Antifreeze/Coolant Actually Does

Today, each manufacturer has its own formula for best results in their vehicles. This video is part of the Group Training Academy.

How The Vehicle Cooling System Functions

Here’s what to know to clarify cooling questions you’re asked at the service counter. This video is part of The Group Training Academy.

Adapting To Enduring Expectations 

Where we once provided business and technical information in a monthly print magazine, we now have daily newsletters and on-call websites to help spread the message of quality service.

Now Available – February’s Digital Edition of ShopOwner

February’s issue includes technical and management content and is free to download.

What Constitutes A Complete Brake Job?

Complete, safe brake jobs are key. This video is part of the Group Training Academy.

Decoding Brake Pull Issues

Addressing brake pulls requires diagnostic dedication. This video is part of the Group Training Academy.

Understanding and Preventing Brake Noise

Silence noise with a complete brake job. This video is part of the Group Training Academy.

Charging for Diagnostic Time

Diagnostic work is more sophisticated and your techs’ time is worth charging for. This video is sponsored by Auto Value and Bumper to Bumper.

Do You Want The Bad News Or Good?

There are many ways you can help play the long game, and TechForce has free resources to help inspire and promote the profession.