marketing Archives - Import Car
Where Were You 22 Years Ago?

A lot can change in 22 years.

Why Are Cars So Expensive to Fix?

A combination of everything people require makes vehicle repairs so expensive.

I Have A Website, So Why Do I Need Marketing?

Now that your website is up and running, how can you consistently engage with your customers and always deliver a positive experience? This can be done by taking a multifaceted approach through omnichannel marketing. With a little effort and all the right tools, you can outshine your competition and fill your bays in no time!

Innovative Marketing Options Bridge Communication Gaps

Marketing partnerships can go a long way toward easing shop stress. This episode is sponsored by Advance Professional.

Are Service Advisors Facing Unfair Customer Service Hurdles?

Is your advertising and marketing bringing you a lot of customers or the RIGHT customers? There’s a difference.

Business Owners Lie To Themselves At The Peril Of Their Shops

Your competition WANTS you to think you don’t need or can’t afford advertising. It’s a slippery slope.

Free Upcoming Webinar: Shop Marketing

Focus on marketing that improves your customer base by driving the right kind of customer to your shop.

Continental Announces New Market-Oriented Realignment

On Jan. 1, 2022, the Tires and ContiTech business areas become independent group sectors.

VIDEO: Should You Lower Your Marketing Budget To Save Money?

Is it time to save for a rainy day by reducing your marketing budget? This video is sponsored by the MyPlace4Parts Studio.

Alliance Kicks Off Digital Sales & Marketing Forum

A record audience tuned in from across the U.S., Canada, Mexico, Honduras and Colombia for the virtual meeting.

VIDEO: Five Tips To Direct Mail Mastery

Direct mail can be an effective marketing strategy if you do it right. This video is sponsored by the MyPlace4Parts Studio.

Bridgestone Reveals New Global Tagline

The new “Solutions for your Journey” tagline supports the company’s mid- to long-term business strategy framework.