marketing Archives - Page 2 of 2 - Import Car
VIDEO: Five Factors For Fantastic Sales Training Results

Make sure your training initiatives succeed. This video is sponsored by the MyPlace4Parts Studio.

Valvoline Tells World We Are ‘The Original’

Iconic brand launches worldwide campaign to celebrate its position in automotive culture.

In Search of a Good Technician

If you believe that “there are no good techs,” or “nobody wants to work,” you probably will prove yourself right and you won’t find anyone!

A High-Octane Offense In An Industry That Continues To Accelerate

If you need validation for the amount of time you spend daily working “on” your business, look no further than the next televised game of your favorite professional basketball team. There, you’ll witness how a “high-octane” offense energizes the team, engages the audience and drives excitement levels to new heights, becoming a major contributor to another game in the “win” column.

Four Tips To Boost Wiper Sales

1. Spray and Sell Equip your service bays with a spray bottle filled with water. After cleaning the windshield, spray it down with the bottle and operate the wipers. If the wipers streak or chatter, recommend replacement. This $3 investment per bay will pay for itself when the first set of blades is sold. 2.

Streaky windshield
3A Automotive, Phoenix, AZ: Revisiting A Maintenance Chronicle

We profiled 3A Automotive Service in our March issue of Maintenance Matters. The shop discovered there were some black holes in its approach to maintenance.

3A Automotive (outside)
Can You Service Modern Batteries?

The construction of batteries has changed significantly from olden days. Battery issues are now even more difficult to diagnose. Here is what is different.

transformer in free field switching site
Searching For ‘Black Holes’: 3A Automotive, Phoenix, AZ

After charting sales for two weeks and thinking about the numbers, 3A owner Jimmy Alauria found what he called a “black hole” in their approach.

3A Automotive (outside)