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ADVICS Expands Disc Brake Pad, Rotor Coverage

The company will showcase its expanded product portfolio at the Virtual AAPEX Experience, Nov. 3-5.

ADVICS Launches New Branding Campaign And Website For North America At AAPEX 2019

The branding campaign and website redesign are part of ADVICS’ ongoing effort to provide exceptional support to customers and to serve as an industry leader in the rapidly evolving brake industry.

AISIN Group, ADVICS Partner At AAPEX

“Family” is the theme at this year’s AISIN Group exhibit at AAPEX, where AISIN and ADVICS announced a new sales relationship.

ADVICS Launches New North American Website

The new site has a dedicated domain, separate from its OE division and an updated, modern design.

ADVICS To Host NASCAR Driver Ryan Truex At AAPEX

ADVICS North America Inc. will feature NASCAR driver Ryan Truex from 10 a.m. to noon on Wednesday, Nov. 2 in booth No. 1243. His No. 81 World Truck Series Toyota Tundra also will be displayed in the booth. “ADVICS brake system products originated in the OE side and are now available in the aftermarket. Our

ADVICS North America Commemorates 10 Years in the U.S.

ADVICS North America Inc. is marking the company’s 10th anniversary this year, with a celebration that included founding members, family companies, suppliers and employees.

Aisin World Corp. of America to Transfer Aftermarket Brake Product Sales to ADVICS Group

Aisin World Corp. of America (AWA), a global, Tier One automotive supplier of original equipment and aftermarket components, has announced it will transfer the sales and marketing of its aftermarket brake products business to ADVICS North America Inc. (ADVICS).

Checklist: Winter Brake System Issues to Look Out For

Welcome to January, where much of the United States has begun to experience cold temperatures, snowstorms and icy roads. Depending on where your shop is located, you could be looking at another three months of cold, wet weather, bringing with it the usual wear-and-tear to customers’ vehicles. You know the importance of always performing a

Recommending the Best Brake Pads for Your Customer

As a technician, you know the importance of recommending the best brake pads possible for your customers. Often, this decision really comes down to determining which friction material is the best fit for the customer’s needs. To do this, let’s break down the differences between each of the three brake pad material types. Organic Brake

Tips for Counter Pros: Answering Brake Pad FAQs

When it comes to recommending brake pads to your customers, there’s a lot to consider. As a counter professional, you’re likely an educator for your DIY customers, providing product recommendations based on pricing, installation hardware, warranty information and more. Here are some tips from the ADVICS team, designed to help you navigate some of the