Akebono Brake Corp. has launched a new summer promotion to reward retail counter and commercial phone sales teams for selling Akebono brake pads.

The promotion, which runs through Aug. 15, will reward retail and phone sellers with a $25 American Express Prepaid Card for every 12 sets of Akebono brake kits sold, including the Pro-ACT, EURO and Performance ultra-premium ceramic brake pad lines.

“This promotion achieves two important objectives for Akebono,” said Ken Selinger, director, Akebono Aftermarket sales and marketing. “It creates an enthusiasm in the marketplace for our industry-leading products and recognizes the hard-working sales force that delivers superior products and service to its customers by installing Akebono brake pads.”

Because the promotion provides sellers with a bonus for every dozen kits sold, dealers are encouraged to boost their summer inventories. Details on the program are available at http://akebono.4myspiff.com.

“Our retail customers know that when they sell Akebono brake pads, they are selling the best performing brake pad available,” added Selinger. “This rewards them with greater profitability and satisfied customers.”