Hankook Announces 2016 ‘Great Catch’ Rebate Promotion
With professional baseball players and teams getting ready to slug it out for another season at ballparks across the country, Hankook Tire America has announced the details of its 2016 “Great Catch” mail-in rebate promotion. Beginning March 19, consumers will have the chance to save on seven of Hankook’s most popular passenger and light truck
BFGoodrich Launches G-Force Rival Tire In New Orleans
In January, BFGoodrich invited the media and what they call “key influencers” to the newly built NOLA Motorsports Park in New Orleans to test and evaluate the company’s new DOT extreme performance street/race tire, the g-Force Rival. With a background in motorsports, I could not wait to get behind the wheel to try these “race” tires.
More, More, More, More Tire Price Increases Coming
Four tiremakers took advantage of the long weekend to announce additional price increases. These four price hikes brings to 82 the number of tire price increases for the U.S. and Canada announced this year.
Still More Tire Price Increases
Another pair of tiremakers announced impending prices increases.
Hankook Takes the High Road (Literally) with Dynapro ATm RF10 Intro
Hankook Tire America invited media and dealers up to Big Bear Lake, a 17,000-resident ski resort community high up in the San Bernardino Mountains outside of Los Angeles. And by "high up" I mean 7,500 feet above sea level, parked along 400 miles of off-road trails that wind through a national forest. Big Bear Lake is entirely man-made, and the men who made it made out quite well financially.
Do Rebates Draw Customers?
Received a question from a reader regarding whether consumer rebate promotions really work. Our dealer friend wondered if the offer of a straight rebate or a debit card actually helped drivers choose one brand of tire over another – or to even buy new tires in the first place. So we posed the question to the Tire Review Dealer Advisory Board and received the following responses:
Tech Feature: 2004-2008 Ford F-150 Brake Job Top 10 Tips
Starting with the 2004 model year, Ford launched a new body style for the F150. The new body style truck is a new vehicle inside and out. However, not all of the 2004 F150s that you see will be the new body style. The 2004 F150 was also made available in the older body style pickup that came on the scene in 1996. The older body style F150 is called a “Heritage” edition.
Management: With Vehicle Downsizing, Large Wheels are Tough to Sell
A few years ago, you could buy a 20-inch chrome-plated wheel from China for $125. Now that the Chinese government has reduced or removed subsidies to those wheel manufacturers and the U.S. dollar has lost value, those days are about gone. This article was planned a year ago, but I had no idea how much of an impact the economic climate was going to have on ….
Selling Services: Marketing Nitrogen to Your Customers
What’s wrong with air? Like a slumbering giant, the passenger and light truck tire industry is slow to evolve and slower to accept new products and ways of thinking. Take the current buzzword going around: nitrogen. That inert gas has the industry and, as I found out, consumers, in an uproar about who and what