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Continental Introduces New Elite Rewards Program Member Club For Technicians

Continental has announced the Elite RPM (Rewards Program Member) Club, reintroducing the company’s professional repair technician rewards program with improved features. The company has taken the same basic premise as before – the club offers rewards for redemption of proofs-of-purchase for Continental Elite products – and increased its benefits. “This time around, we’re using the

Randy Pickering Joins Elite As Business Development Coach

Elite has announced that Randy Pickering has joined the company as its newest business development coach. In his new role, Pickering will utilize his 39 years of experience as a shop owner to provide one-on-one business building guidance to current shop owners throughout the U.S. Pickering is a fourth-generation shop owner. His family has been serving

Continental Introduces ‘Elite’ Aftermarket Brand For North American Markets At AAPEX 2015

Recently, at the AAPEX 2015 Show, Continental introduced a new premium aftermarket brand called Elite for North American markets. The new brand will label and identify Continental’s aftermarket products, which include automotive parts, heavy-duty truck parts, power sports and outdoor power equipment products as well as all of its aftermarket timing products, hoses and related

New Continental-Elite.com Site Serves As Central Info Source For Professional Technicians And Consumers

ContiTech, a division of Continental, has launched the new corporate website, continental-elite.com, that includes a direct link for users seeking information about the company’s automotive aftermarket business. The site serves as a central source of information for a variety for a variety of Continental aftermarket channel partners — professional technicians, warehouse distributors and general car enthusiasts — and is intended

Elite Launches New Website For Shop Owners

Elite has launched an all-new website for shop owners. The company says it is proud to work with so many clients who are not only doing amazing things with their businesses, but are having a profound impact on their employees, their customers, their communities and the industry. Accordingly, the new website strives to highlight Elite’s

Complimentary Elite Webinar For Shop Owners

Elite is hosting a complimentary webinar, “4 Easy, Cost-Free Ways to Bring in More New Customers,” from 10:00-10:25 a.m. PST on Tuesday, Feb 24. In the complimentary, information-rich webinar, Bob Cooper & Doris Barnes will share easy-to-use tips that will help you: • Turn your existing customers into marketers; • See just how easy it

Elite To Offer Complimentary Webinar For Shop Owners

Elite is hosting a complimentary webinar, “5 Ways for Shop Owners to Drive Up Sales in 2015!,” at 10:00 a.m. on Thursday, Nov 20. In the complimentary information-rich webinar, and Bob Cooper and Doris Barnes will share easy-to-use tips that will help you: • Ensure your advisors bring in more of those tough first-time callers;

Doug Greenfield Joins Elite Worldwide As Business Development Coach

Award-winning shop owner Doug Greenfield has joined Elite Worldwide as its newest business development coach. Greenfield will utilize his 33 years of industry experience to provide one-on-one business-building guidance to other shop owners throughout the U.S. After starting his career with Chrysler, where he helped several dealerships go to the top, Doug saw an extraordinary

Champion Racing Oil Announces 2014 ‘ELITE RACER’ Program

Champion Racing Oil has unveiled its 2014 “ELITE RACER” Program, providing support for participants in almost every recognized sanctioned racing event in North America and Canada. The program supports race teams from dirt track to pavement, circle track to drag racing, tractor pull to diesel motorsports, etc. with special pricing, sponsor decals, product support and technical advice.

ASA Michigan Hosts Elite Worldwide At Its Great Lakes Event

ASA Michigan held its second Great Lakes Event at Lansing Community College West Campus in Lansing, Mich., on Sept. 28. Elite Worldwide conducted abridged sessions of their classes, “High Impact Sales II” and “8 Steps to a More Profitable Shop.”