Appeal To All Senses To Keep Customers, Especially Female Customers
We know that women are the majority purchasers of all automotive items in North America today, so if you’re looking to step up your sales figures, you’re going to need to reach women. And in doing so, you’ll gain favor with all customers. In this column, we’re not going to focus on your services, your marketing approach or even your prices. No, we’re going to start as simple as it gets: with your customers’ senses.
Examining The Differences Between OE tires And Their ‘Exact Duplicate’ Replacements
It wasn’t too long ago that the general consensus was that the only reasons a carmaker chose a particular tire as OE was appearance and cost – it had to look good in the showroom and it had to be cheap. Even if that was true then, things are different today. As vehicles have evolved to become lighter, more fuel-efficient and more responsive, original equipment tires have changed, too. Tire weight and rolling resistance have been reduced and handling has improved.
What Image Does Your Business Project? Tactics To Improve Customer Satisfaction
There are more than 175,000 automotive repair shops in the U.S., so how can shop owners differentiate themselves and stand out from the competition? While having the most up-to-date technology and talked-about customer service is always beneficial, sometimes a more simple solution can help to improve the customer experience and your shop’s bottom line.
16-Year-Old Dirt Late Model Driver From Illinois Wins $50,000 ‘Search For A Champion’ Grand Prize
Bobby Pierce, a 16-year-old high school student who is also one of the nation’s top Dirt Late Model drivers, is the $50,000 grand prize winner in the “Search for a Champion” racing sponsorship contest from Federal-Mogul Corporation’s iconic Champion Spark Plug brand.
Pam’s Motor City Automotive: Love For Cars Is The Foundation For A Successful, Female-Owned Repair Shop
Pam Oakes has always had a love for cars, a passion handed down through the generations of her family. In fact, she’s a fourth-generation technician; her father, grandfather and even great-grandfather came before her and taught her everything they knew.
Diagnosing An Inoperative Brake Light
Diagnosing brake lights starts with determining which type of brake light system is on the vehicle. A wiring diagram is a good place to start, but walking by the rear of the vehicle will give you some idea of how it is wired in. If there are amber turn signal lenses as well as red lenses, the turn signals and the brake lights are separated.
Francis Automotive: Unique Marketing Efforts Help Build Shop Brand
While some shop owners may rely on traditional forms of marketing – direct mail, print and on-line advertising, and word of mouth – to bring customers through the doors, John Francis Jr. says his marketing efforts are unique, but also quite successful.
Tech Feature: Dissecting The Control Module – PCMs, TCMs And BCMs
With the complexity of automotive electrical systems increasing steadily, manufacturers have developed troubleshooting trees and strategies to make it easier for technicians to diagnose problems. These steps and strategies are very helpful for technicians when followed, but they can also prevent them from using their cognitive skills.
Larry’s AutoWorks: Shop Owner’s Success Linked To Accepting And Adapting To Change
Most people don’t become automotive repair shop owners overnight; they may start out as a technician who agrees to slowly take over a retiring owner’s business, or open their own shop and steadily build a customer base. When the first option fell into Larry Moore’s lap, he jumped at the chance – with some mixed results in the beginning.
Protecting Your Business With The Right Insurance
Running a business is expensive and the capital that you’ve poured into your company can disappear in an instant if a major weather event damages your offices, or if someone in your shop gets injured while on the job.