Google: GO HERE FIRST AND ENTER YOUR SHOP’S NAME. www.google.com
Google Maps: Are you on the Map? If not, get a Google Account and put your Shop on the Map. www.maps.google.com
Article On How Google Works in Simple Terms
http://www.google.about.com/od/searchengineoptimization/qt/improverank.htm
Crash Course on How To Improve Your Ranking
www.soswebdesign.com/articles/googlecrash.cfm
More Extensive
www.courtneytuttle.com/you-blog/how-can-you-move-up-in-googles-rankings/
Great Article On How to Use and Influence “Local Searches” like Yahoo.com www.blumenthals.com/blog/2007/02/16/10-likely-elements-of-googles-local-search-algorithm/