Volkswagen this week unveiled a new branding strategy and new logo at the Frankfurt Motor Show.
According to VW, the new logo, which serves as both a symbol and a trademark, was reimagined with a flat two-dimensional design reduced to its essential elements, so it can be used extremely flexibly.
VW says the new visual language of the brand will be bolder and more colorful with a stronger focus on people. People are the main focus in the campaign for the Volkswagen Commercial Vehicles as well.
The future brand design has been created for the digital age, with a strong focus on interaction, says the automaker. The new look can be found on a new global Volkswagen website that the company says will be strongly data-driven and characterized by a high degree of personalization and responsive design.