Pirelli Makes Scorpion Zero Tire For Land Rover Defender
The Pirelli Scorpion Zero All Season was born as an Ultra High Performance (UHP) tire, intended for SUVs.
Nexen Tire Using AI To Reduce Tire Noise
Real-world testing methodology using AI technology creates quieter, more environment-friendly tires for consumers.
Bridgestone, Microsoft Create Tire Monitoring System
The system not only understands when damage has occurred, but also where.
Servicing Tires With 18-In.-Plus Rims
Servicing any tire and wheel assembly correctly starts with having the right equipment.
Pirelli: 4 Tire Maintenance Tips To Resume Driving Safely
There are some checks you can carry out by yourself, but others are best done by a tire specialist.
Tips For Investing In A New Tire Changer
If your techs are struggling on tough tires or damaging wheels, it’s time to invest in updating equipment.
Check The Spare Tire: Shop Standard Operating Procedure
A solid TPMS light on the dashboard indicates that one or more of the tires are at least 25% below placard pressure.
California Enacts Law Prohibiting Installation Of Unsafe Used Tires
California Gov. Gavin Newsom signed a new used tire law, which forbids the installation of unsafe used tires on vehicles in the state.
Can Tires Make A Difference?
Dealerships are selling tires at really low prices to capture the automotive service work of consumers. This is compared to independent repair shops that thrive on customer relationships to contribute to the success and profitability of their businesses.
Toyota Honors Bridgestone
The Global Contribution Award is Toyota’s most prestigious award presented to suppliers that earned the highest combined evaluation from Toyota’s various manufacturing facilities.
Yokohama Celebrates 100th Anniversary
The Yokohama Rubber Co. (YRC) is celebrating 100 years of business since opening its first facility in 1917. Today, Yokohama has evolved into a $6 billion global brand with facilities in 120 countries and more than 20,000 employees worldwide.
Replace Valve Stems at the First Signs of Corrosion
Be sure to replace any valve stems that appear to be corroded or severe tire damage can occur.
