The upcoming SEMA Show, scheduled for Nov. 1-4, 2005, in Las Vegas, will provide show attendees with a unique interactive experience unparalleled in the automotive industry.
Peter MacGillivray, SEMA vice president of marketing and communications, emphasized that the event is by no means a static tradeshow – rather, it invites industry members and qualified automotive media to experience firsthand innovative new products and to interact with the new businesses bringing them to market.
"The SEMA Show will give show attendees the opportunity to do more than just handle or view new products – they can interact with them in dynamic ways, such as the SEMA Proving Grounds presented by Yokohama; the Off-Road Proving Ground presented by UROC; and speaking with the key contacts from exhibiting companies such as designers, engineers and top management," said MacGillivray.
He added that in order to maximize the full experiential benefit of SEMA Show, attendees are encouraged to utilize the "My Show Planner" tool on SEMAshow.com. "It’s really the best way to schedule visits with exhibitors, to attend educational seminars, and see the many new products on display," said MacGillivray.
Some of the show highlights attendees will want to see include:
DYNAMIC DRIVING OPPORTUNITIES
The SEMA Proving Ground presented by Yokohama allows exhibitors to demonstrate their products to buyers with hands-on driving experience, which includes performance driving on an enclosed track. The Off-Road Proving Ground presented by UROC will feature SuperCrawl All-Stars and other legendary off-roading professionals who will demonstrate what they do best – driving over a challenging man-made mountain that is twice the size of last year’s course. Attendees interested in getting down in the dirt may also be invited to get behind the wheel of the latest off-road machines equipped with the newest SEMA member off-road performance and appearance accessories.
LIFESTYLE ACTIVITIES
The automotive accessories industry is about creating vehicles that cater to personal needs and pop culture trends in music, sports and other recreational activities. That is why the SEMA Show has been expanded to represent the lifestyles that influence specialty equipment products. Many of these activities and presentations will be covered by such notable programs as Speed Channel, Overhaulin’, Car Crazy, as well as MTV, ESPN and Rides.
NEW PRODUCT SHOWCASE
Featuring more than 1,000 of the industry’s leading-edge parts and accessories, the New Products Showcase is a central gathering point for products from the entire show. Organized in industry-specific categories that include off-road, mobile electronics, racing and performance, truck and restoration categories, it is a comprehensive introduction of what’s hot and new in the industry.
FEATURE VEHICLES
More than 2,000 feature vehicles will be on display at the SEMA Show, and each vehicle will be customized for attendees to observe how specific accessories and performance parts fit in particular OEM stock vehicles.
MAIN STAGE
The main stage will host new products, personalities, technology and entertainment from various enthusiast categories, such as lowrider, sport compact, off-road, hot rod and urban market segments. Feature vehicles from these market segments will be paraded in front of the main stage throughout the week, showcasing the most diverse and innovative styles in the industry.
Online registration and additional information about the SEMA Show is available at www.semashow.com, or by contacting ConvExx Show Management at [email protected] or (702)450-7662, ext. 118.
