SEG Automotive Ventures into the Independent Aftermarket

SEG Automotive Ventures into the Independent Aftermarket

SEG is a supplier that delivers starters, alternators, and spare parts at OEM quality.

Most people have an SEG Automotive product in their car or commercial vehicle and do not even know it: The global supplier of starter motors, alternators and components for electrification powers over 300 million vehicles on the road today. Now, SEG Automotive brings its renowned manufacturing competence and OE quality to the automotive aftermarket in North America with comprehensive coverage.

In January 2018, SEG Automotive announced the acquisition of BOSCH’ Starter and Alternator OEM factories worldwide. It represents over 100 years of tradition of innovations in rotating electrical products, and SEG Automotive continues its heritage as one of the global leading OEM supplier in New Starters and Alternators. These innovations also include the first Start/Stop system, and highly flexible solutions for hybrid vehicles and high voltage e-drives. Now the company continues to expand its aftermarket business in North America.

“We are excited to announce that our current aftermarket portfolio for Starters and Alternators is reaching 1,300 SKUs and this just this month we launched an additional 180 new SKUs to our that existing portfolio that include the highest OEM Tier 1 quality with unassailable reliability. In fact, our aftermarket products are manufactured on our OE lines with the exact same quality standards and components,” said David Manor the director of sales for SEG Automotive North America.

Almost all automotive OEMs worldwide, including major US brands, rely on SEG Automotive’s global production network – with over 7,000 employees on 6 continents. The supplier’s portfolio covers a variety of product segments: from passenger cars and light trucks, commercial vehicles, farm and agricultural vehicles, construction, and Industrial applications.

“We will continue to invest in expanding our portfolio in 12-volt, 24-volt, and 48-volt applications to further strengthen our market coverage and to become one of the most relevant aftermarket supplier in USA, Canda, and Mexico: Our organization has made a commitment to be the last man standing for Starters and Alternators both for the OEM business and the Aftermarket. This guaranteed product and application coverage for today and the future adds another dimension to our role as a reliable partner for our aftermarket customers,” explained Roberto Weiler – president of SEG Automotive the Americas.

The company says, SEG’s product offering is supported by a dedicated business unit with Localized Production in Lerma Mexico, Distribution Warehouses in Mexico and the U.S. with best-in-class customer services, logistics and quality and coverage for the North American aftermarket. To learn more about the supplier and its aftermarket portfolio, visit

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