Old World Industries recently announced the launch of its new PEAK Antifreeze + Coolant, designed with an advanced formula that guarantees superior lifetime protection.*†
The introduction of the new PEAK marks Old World Industries’ first major launch in the extended life antifreeze/coolant segment in more than a decade and is the result of extensive research to understand DIYers’ needs and purchase-decision process.
“Our new PEAK meets the needs of consumers that desire a high-performance antifreeze/coolant,” said Charles Culverhouse, CEO of Old World Industries. “Our advanced formula guarantees superior lifetime protection, giving consumers peace of mind.”
The new PEAK Antifreeze + Coolant is specially engineered with an advanced proprietary formula which the company says includes a combination of scale-fighting inhibitors and organic acid corrosion inhibitors that guarantees Superior Lifetime Protection†* against scale and corrosion. Scale can form in the cooling system from poor quality water or from corrosion products forming on surfaces. These deposits can reduce coolant flow in the radiator and other parts of the cooling system, significantly reducing heat transfer and leading to the engine overheating, according to Old World. A build-up of only 1/16-inch of scale can reduce heat transfer by up to 40%.‡ New PEAK Antifreeze + Coolant contains 10 times the scale-fighting inhibitors* and provides more than two times the warranty coverage** for a minimum of 10 years/300,000 miles of maximum cooling system performance.†*
The launch of new PEAK Antifreeze + Coolant coincides with a recent expansion of PEAK Original Equipment Technology Antifreeze + Coolant availability, which is now carried in more than 30 retailers including AutoZone, Advance Auto and Pep Boys.
New PEAK Antifreeze + Coolant is designed for use in all North American, Asian and European passenger cars, SUVs, motorcycles and light/medium duty trucks, regardless of make, model or year. Its universal formula is compatible for use with any type of antifreeze/coolant and its amber-yellow color will not change the color of the coolant in the system. To learn more about the new PEAK Antifreeze + Coolant and other PEAK products, visit peakauto.com.
†Lifetime Protection: 10+ years/300,000+ miles lifetime guarantee when a complete cooling system flush and fill is performed, and proper cooling system maintenance is followed. Always follow vehicle owner’s manual for top-off requirements, change intervals and specified maintenance. See peakauto.com for more details.
*Versus legacy PEAK Antifreeze + Coolant technologies
** Versus certain legacy PEAK Antifreeze + Coolant technologies that have a 5 year/150,000 mile warranty
‡ “Know Your Cooling System,” Caterpillar Engine Fluids Recommendations, SEBD05518-09
