‘Totally MOOG’ Program Features Innovative Products, Enhanced Training and Installer Rewards Promotion
The “Totally MOOG” program will provide thousands of cash and merchandise incentives – available through “Play & Win” game cards – to professional technicians who specify and install MOOG products.
Can Blood and Guts Save Brake Repair? Changing Customer Fears of Losing Their Money to Losing a Limb
I was recently going through some 1950s issues of BRAKE & FRONT END and was amazed how “blood and guts” was leveraged to sell the motoring public and shops the virtues of brake system inspection and repair. Mangled cars, bicycles lodged in grills and flaming visuals of vehicles that could not stop in time were the norm. It was in stark contrast with the advertising of today pushing economy, durability and quiet performance.
ASA Offers Education Sessions Year-Round and Nationwide
The education opportunities provided to the industry on behalf of the Automotive Service Association (ASA) are vast and are delivered to repair professionals at the national, regional and local level.
Federal-Mogul’s Champion Spark Plugs Sweep Top Three Positions at Talladega
Engines powered by Champion spark plugs from Federal-Mogul Corporation swept the top three positions in Sunday’s Aaron’s 499 NASCAR Sprint Cup race at Talladega (AL) Superspeedway.
2010 Automotive News PACE Awards Presented To 15 Suppliers For Outstanding Innovations
The 16th annual awards program for innovation honor suppliers that contribute products, processes, capital equipment, information technology or services directly to the manufacture of cars or trucks worldwide.
Mercedes-Benz Testing External Air Bags to Increase Vehicle Safety
In an attempt to make their vehicles safer, Mercedes-Benz is considering a number of new safety options including external air bags. Detroit Free Press Auto Critic Mark Phelan takes a look at some of the safety options that may one day be featured on Mercedes-Benz vehicles.
Rotary Lift Reveals ‘Y’
New lift increases technician productivity and shop profitability.
Federal-Mogul Launching Year-Long Multi-Brand Campaign to Drive Demand for Premium Repair Solutions
Federal-Mogul Corporation is launching an extensive, fully-integrated campaign designed to reinforce the message that longer lasting, better performing premium replacement products are today’s best option for professionals and do-it-yourselfers performing virtually any common automotive repair.
Revisiting OBD II’s Missing Mode — Mode $06
Mode $06 has sometimes been called the “missing” mode because it has been hard to find on most scan tools. And even if you did find it, it didn’t make any sense because it was all hexadecimal gibberish.
Duracell Automotive Batteries to Power 2010 Numerals at Times Square
For the second consecutive year, Duracell automotive batteries, made by East Penn, are powering a special project at Times Square, New York City. At midnight on New Year’s Eve, 40 of these batteries will provide extreme power to the hundreds of light bulbs that illuminate the 2010 numerals.