WIX Springs Into The Season With Cabin Air Filter Q&A
WIX Filters, a global manufacturer of filtration products, is kicking off the spring season with a cabin air filter Q&A. Spring is the perfect time of year to learn about and change this important filter in your car or truck. “Americans spend more than five billion hours in traffic each year, and that’s a lot
WIX Filters Launches 2015 FFA Box Top Redemption Program
WIX Filters has launched its 2015 FFA Box Top Redemption Program. Through April 30, students in participating FFA chapters across the United States can redeem WIX Filters box tops for a donation from WIX. To date, WIX has raised more than $700,000 for the National FFA Organization. “We are thrilled to be entering our 29th
WIX Filters Named 2014 Outstanding Parts Master Vendor Of The Year
WIX Filters, a global manufacturer of filtration products, was recognized as the 2014 Outstanding Parts Master Vendor of the Year during the AutoValue Bumper to Bumper Channel Partner Awards program in December 2014 in Aventura, Fla. The marketing award recognizes WIX as the overall outstanding major vendor and valued marketing partner in the success of
WIX Filters Renews Cruz Pedregon Sponsorship For 2015 NHRA Mello Yello Drag Racing Series
WIX Filters has become a major associate sponsor of two-time NHRA Funny Car Champion Cruz Pedregon for the 2015 Mello Yello Drag Racing Series season. Pedregon’s record-setting Toyota Camry will don WIX’s colors and iconic logo for all 24 races this season. “I’ve spent my entire life with cars and racing and I trust WIX
WIX Filters Showcases Heavy-Duty Product Line In Latest Fuel Maintenance Initiative
With a strong 75-year history and foundation in the over-the-road market, WIX Filters is featuring its extensive heavy-duty product line in a comprehensive fuel maintenance initiative. According to WIX, the company saw a need to create a more expansive product line aimed at its diverse range of customers. The new product line includes filters, test
WIX Filters Globally Releases 334 New Parts In 2014
WIX Filters introduced 334 new parts in 2014, with more than half of the new numbers serving the light- and heavy-duty premium segments. This total includes 132 premium light-duty and 109 premium heavy-duty filter applications. “The WIX Filters legacy is built on a passion for developing new products and innovating existing offerings for our customers,
WIX Filters Offering Mobile, Stationary Water Absorbers, Test Kits For Diesel, Gasoline Systems
WIX Filters is now offering mobile and stationary water absorbers and test kits for diesel and gasoline systems. “These new offerings further strengthen WIX’s position as a global leader of filtration solutions,” said Edward Covington, vice president of global quality for WIX Filters. “We continuously seek out opportunities to solve our customers’ challenges and these
WIX Filters Announces 2015 Sales Promotions
WIX Filters has announced an extensive lineup of sales promotions for 2015 designed to increase customer sales, raise brand awareness and connect customers with experiences involving their love for racing and the WIX brand. Promotion highlights include the WIX Sales Day promotion, Team WIX Racing sponsorship, the popular WIX Hummer H2 mobile marketing unit and
WIX Filters Launches Proactive Molecular Hydraulic Oil Water Absorber
In response to industry and customer needs, WIX Filters, a global manufacturer of filtration products, has launched what it says is the world’s first proactive molecular hydraulic oil water absorber. WIX’s hydraulic oil water absorber offers ongoing protection by removing all forms of water – bound, free and emulsified – in all hydraulic oils. The
WIX Filters, Counterman Magazine Name ‘Counter Professional Of The Year’
WIX Filters, a global manufacturer of filtration products celebrating its 75th anniversary, and Counterman magazine named Russell Paroff of NAPA Auto Parts in Grand Rapids, Mich., the 2014 “Counter Professional of the Year” at the AWDA conference on Nov. 3 in Las Vegas. “Customers rely on the expertise of counter professionals to recommend the best