How Tire Engineers Select New Ingredients for Rubber ‘Recipes’
With passenger tire sales in the U.S. reaching $21.8 billion last year, tire manufacturers constantly seek a competitive edge by delivering the latest high-tech products to technology-hungry consumers. In an age when cars can parallel park themselves and drivers can sync their smartphones to automatically broadcast music over car stereos, it makes sense. Just like the gadget makers, tire companies are trying to keep up with technology’s pace – and do so in an industry that traditionally sees longer product lifecycles with slow-to-moderate changes in technology.
Yokohama Becomes the Official Tire of the New England Patriots
The New England Patriots, one of the most successful pro football teams of the last decade, is now part of Yokohama Tire Corp.’s impressive roster of sports marketing partnerships. The Fullerton, CA-based tiremaker announced it is sponsoring the National Football League’s (NFL) three-time Super Bowl champion Patriots for the 2011 season.
New ‘Yokohama Tire Tips’ Segment Focuses on ‘How to Read the Sidewall of a Tire’
How to read the sidewall of a tire is the subject of Yokohama Tire Corporation’s second installment of Tire Tips, a series of short educational videos designed to help consumers learn more about tires. The video can be seen on the company’s website and YouTube.
Yokohama and Hankook Announce Tire Price Increases
Yokohama to raise prices up to 8 percent; Hankook up to 6 percent.
Still More Tire Price Increases
Another pair of tiremakers announced impending prices increases.
Here They Come: Tiremakers Bring Price Hikes
To no one’s surprise, tiremakers are piling on price increases as we head into the new year.
Yokohama Tire to Adjust Prices
Due to the continued record increases in the cost of raw materials and energy, Yokohama Tire Corporation announced it will increase prices on its consumer tires up to seven percent; medium truck tires and light truck commercial tires up to four percent; and Off-The-Road (OTR) tires up to five percent, effective January 1, 2008. All three divisions will include in-line adjustments, which will be announced at a later date.
Seventh Annual National Tire Safety Week to Take Place in April
The Rubber Manufacturers Association (RMA) announced that the Seventh Annual National Tire Safety Week will be held April 20-26, 2008. The annual event is an initiative of the Rubber Manufacturers Association’s "Be Tire Smart – Play Your PART" program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition.
Yokohama Partners with Mopar on TIREWorks Program
Thanks to a new partnership with Mopar and its TIREWorks program, consumers will soon have thousands more outlets to buy Yokohama tires. Yokohama’s full line of consumer tires, including its flagship ultra-high-performance brand, ADVAN, will be available at more than 3,700 Chrysler, Dodge and Jeep dealers across the U.S., beginning immediately.
Play Ball! Yokohama the Official Tire of Two Minor League Baseball Teams
America’s pastime will be the backdrop for several tire dealer and consumer promotions as Yokohama Tire Corporation turns a nifty double play by sponsoring two minor league baseball teams this season.