Schrader Hits the Road to Promote its New EZ-Sensor
A team of professionals from Schrader Electronics hit the road in a specially outfitted Toyota Prius this week to spread the word about the company’s new TPMS EZ-Sensor. After kicking off their “Easy Drive to SEMA” Tour in Detroit, the team made a pit stop at the Akron, OH, headquarters of Babcox Media to meet with Babcox editors and show off their new product.
Federated Teams Up with Ken Schrader Racing in 2010
Continuing its longstanding partnership, Federated Auto Parts will once again sponsor NASCAR driver Ken Schrader and Ken Schrader Racing for the 2010 race season.
Frost & Sullivan Recognizes Schrader International for Inventive Tire Pressure Sensors
Based on its recent analysis of the automotive vehicle pressure sensors market, Frost & Sullivan recognizes Schrader International with the 2009 North American Frost & Sullivan Award for Industry Innovation & Advancement of the Year. The company’s product line of tire pressure monitoring sensors (TPMS) and value-added services offers customers the advantages of quality, efficiency,
Federated Renews Relationship with Ken Schrader Racing
Federated Auto Parts will continue its long-time relationship with NASCAR driver Ken Schrader and Ken Schrader Racing for the 2009 race season ….
Schrader Supports National Car Care Month
Schrader International, marketer of AirAware brand TPMS systems, components and tools, supports National Car Care Month this April with a reminder to drivers that proper tire inflation can help save fuel and wear on their tires. With properly maintained tires, the average driver could save as much as two weeks’ worth of gas every year ….
Federated Spokesperson Ken Schrader and Friends Provide a Night of Great Racing for Charity
It was a fun night of great racing, but more importantly, it was a night of great racing for a great cause. Eight NASCAR Sprint Cup stars, including Federated spokesperson Ken Schrader, raced in the sixth annual M&M NASCAR Night of Stars at Schrader’s I-55 Raceway in Pevely, MO, on July 23. The proceeds from the event were donated to a variety of charities ….
Schrader Adds Four New TIA-Certified Automotive Tire Service (ATS) Instructors
Schrader-Bridgeport International, Inc. announces that four employees and representative agents have been added to the company’s roster of Certified Automotive Tire Service (ATS) Instructors as designated by the Tire Industry Association (TIA). Schrader’s Certified ATS Instructors are available to educate technicians and improve their skills and ….
Schrader AirAware TPMS Training DVD Now Available in French and Spanish
Schrader-Bridgeport International, Inc. announces the availability of the company’s AirAware Tire Pressure Monitoring System (TPMS) Installer Training DVD in French and Spanish language versions ….
Schrader Reminds Drivers that Proper Tire Inflation Helps Save Fuel
Schrader-Bridgeport International, Inc., marketer of AirAware TPMS systems, components and tools, supports National Tire Safety Week, April 20-26, with a reminder to drivers that proper tire inflation can help save fuel and money. With properly maintained tires, the average driver could save as much as ….
Federated Expands Relationship with Ken Schrader Racing
Federated Auto Parts has expanded its relationship with NASCAR Nextel Cup driver Ken Schrader and Ken Schrader Racing for the 2008 season ….