Perspectives: Hispanic Technicians…A Follow-up Report
Last month’s article titled “The Growing Hispanic Population in the U.S.” generated some feedback from a number of readers who were more than willing to share their views on the current debate about protecting our southern border. But once I cut through all those opinions, it’s fair to say they are supportive of the ultimate
Publisher’s Perspectives: Hispanic Technicians…A Follow-up Report
Last month’s article titled “The Growing Hispanic Population in the U.S.” generated some feedback from a number of readers who were more than willing to share their views on the current debate about protecting our southern border. But once I cut through all those opinions, it’s fair to say they are supportive of the ultimate
Talking Shop: Training Challenges Every Shop Faces
Your technicians are acquiring training. But are they getting the right type of training? This month, a repair shop owner and renowned columnist offers his opinion on the subject. Although shop owners are routinely encouraged by industry leaders to provide from 40 to more than 100 hours per year training for each technician, some shop
Men Not Necessarily More Car-Care Savvy Than Women; Jiffy Lube Survey Shows Both Sexes Fall Short in Preventive Maintenance Knowledge
Women who turn to men for car-care advice may not be getting good counsel as often as they think. A national survey sponsored by Jiffy Lube International found that while 69 percent of men and 64 percent of women think men know more than women on the subject, their responses to basic car-care questions tell a somewhat different story.
Perspectives: Earning the Title of ‘My Mechanic’
Our industry suffers from an overall lack of trust because the customer doesn’t have enough information and knowledge to feel confident about many of the repairs that are being recommended. One of your many jobs is to educate your customers and try your best to clearly explain why the work is needed.
Viewpoint, AAMCO, Cottman, Monro, Procare: With Size Comes Responsibility
In the past month, we have seen some historic events in the world of undercar service. The reunification of Cottman and AAMCO and the acquisition of ProCare by Monro Muffler have changed the landscape of the undercar service industry. Some people say that the Cottman and AAMCO deal was a shocker. When Rich Silva (Cottman)
Publisher’s Perspective: Earning the Title of ‘My Mechanic’
Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a discussion about a series of topics.
Publisher’s Perspective: Our Business is Still a ‘People’ Business
Earning the Title of ‘My Mechanic’ Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a
Perspectives: Our Business is Still A ‘People’ Business
Earning the Title of ‘My Mechanic’ Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a
CustomerLink’s Customer Development Programs and Services Assist in Building Lasting Customer Relationships
Implementing a new communication program lets your customers know you are serious about helping them properly maintain their vehicles, what to expect from you throughout the year, to look for promotions from you and that they should schedule an appointment when they receive your service reminders.