Akebono Brake Corporation Receives Third Import Product Award
The Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket.
Akebono Adds 13 New Part Numbers, Continues Brake Rewards
The expansion increases coverage of its Pro-ACT, Performance and EURO Ultra-Premium ceramic brake pad lines to more than 6.5 million additional vehicles in the U.S. and Canada.
Akebono Launches ‘Spring Brake Rewards’
The Akebono “Spring Brake Rewards” program offers technicians unlimited rewards starting at only three sets of Akebono Pro-ACT, EURO and Performance Ultra-Premium ceramic brake pads installed.
Akebono EURO Ultra-Premium Brake Pads Named Best Overall Import Aftermarket Product By Import Vehicle Community
This is the second time in three years that Akebono’s EURO Ultra-Premium ceramic brake pads have been named the “Best Overall Import Aftermarket Product or Product Line” as part of the annual Import Product and Marketing Awards held by the Import Vehicle Community.
Akebono Continues Expansion Of Brake Coverage With 9 New Part Numbers
The nine part numbers fit 21 new models from years 2012 to 2017, including the following popular vehicles: Audi A8 Quattro, Acura RDX and TLX, Cadillac Escalade, Chevrolet Silverado, Ford Edge and Fusion, GMC Sierra, Honda Accord, Jeep Cherokee, Lincoln MKZ and Nissan Pathfinder.
Akebono Adds 16 Part Numbers, Expanding Coverage By 4.6M Vehicles
Akebono Brake Corp. has introduced 16 new part numbers to its Pro-ACT, Performance and EURO premium ceramic brake pad lines. The pads are 100-percent manufactured in the United States and expand coverage to more than 4.6 million additional late-model domestic, European and Asian vehicles.
Akebono Brake Corporation Names New President and CEO
Akebono Brake Corporation announced the appointment of Wilm Uhlenbecker April 11 as president and CEO, effective immediately. He will succeed interim president and CEO Kanji Miyajima, who will now serve as executive advisor to Uhlenbecker. Uhlenbecker has held a series of leadership roles throughout his career. Most recently, he was president of MAHLE Behr USA,
Akebono Announces Partnership With Kettering University’s Formula SAE Team
Akebono Brake Corporation has recently become a Silver Partner sponsor of Kettering University’s Formula SAE (Society of Automotive Engineers) team for the 2015/2016 season. Akebono made a monetary contribution to the team in the amount of $2,500, with the intent of also donating brake components for next season’s car. “We are proud to support Kettering’s
Akebono Brake Corporation Launches New Website To Support North American Business
To drive and support the growth of its North American business, Akebono Brake Corporation has launched a new website to help customers more easily find information about its products and where to purchase them. The newly designed Akebonobrakes.com offers an enhanced user experience with improved navigation to specific product pages for each of its aftermarket
Akebono Brake Corp. Awarded Best Overall Import Aftermarket Product By Auto International Association
Akebono Brake Corp. recently received the Best Overall Import Aftermarket Product award from the Auto International Association (AIA) for its EURO Ultra-Premium ceramic disc brake pads. “Akebono’s EURO Ultra-Premium ceramic disc brake pad line provides automakers with unprecedented vehicle control and response rates, providing European automakers with the best application-specific braking solution for each vehicle,”