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TFI Envision Develops Promo Spot For PEAK Coolant

TFI Envision Inc. was selected to develop a 30 second promo spot for Old World Industries PEAK Coolant. PEAK wants consumers to know how important it is to check their coolant on a regular basis. To deliver this message, PEAK Coolant has enlisted the support of NHRA legend John Force, a recent honorary doctorate recipient,

PEAK Unveils New Coolant Marketing Campaign Featuring John Force

PEAK has announced a new marketing campaign created to raise awareness of coolant maintenance and its vital role in the overall health of a vehicle. The campaign aims to educate consumers about simple steps they can take to prevent unnecessary breakdowns and repairs. Just as prevention is vital to one’s physical health, it’s imperative that

Col. David Sutherland Speaks To AWDA On The Advantages Of Hiring Veterans

Col. David Sutherland, chairman of the Easter Seals Dixon Center and chief strategist for Easter Seals Military and Veterans Services, spoke at the Automotive Warehouse Distributors Association (AWDA) 2015 Business and Education Conference, held in conjunction with AAPEX in Las Vegas. Easter Seals is a key partner in the Auto Care Association’s Operation Auto Care

Honda North America’s Executive Vice President Speaks Before The Senate Regarding Takata Airbag Recalls

On June 23, Rick Schostek, executive vice president, Honda North America, testified before the U.S. Senate Committee on Commerce, Science and Transportation, regarding Honda’s use of defective Takata Airbags in its vehicles and several deaths that have occurred as a result. In his statement before the Senate, Schostek acknowledged that in the past two weeks

Jimmie Johnson Earns Fourth Bosch Aftermarket NA Contribution For Hendrick Marrow Program At FedEx 400 Benefiting Autism Speaks

Jimmie Johnson drove his Bosch-equipped No. 48 Lowe’s Pro Services Chevrolet SS to victory lane at Sunday’s NASCAR Sprint Cup Series FedEx 400 Benefiting Autism Speaks at Dover International Speedway. In recognition of Johnson’s fourth series victory this season, Bosch Aftermarket NA is making a $1,000 charitable contribution to the Hendrick Marrow Program, for a

NHRA Icons John And Brittany Force To Speak At NACE | CARS 2015; PPG To Sponsor

NHRA Funny Car Champion John Force and NHRA top fuel racer Brittany Force will be the keynote speakers at the ASA Celebration of Excellence taking place during NACE | CARS 2015 in Detroit. This event will take place at the GM Heritage Museum the evening of July 22. John Force is a 16-time NHRA Funny

Jump-N-Carry JNCAIR 1700 Peak Amp Jump Starter with Air Compressor

Clore Automotive presents the JNCAIR, a 1700 peak amp jump starter, from Jump-N-Carry. This unit features Jump-N-Carry performance, plus the convenience of an integrated, industrial-grade air delivery system.

PEAK Joins John Force Racing As A Major Associate Sponsor

John Force Racing, PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid teamed up at the 54th annual Circle K NHRA Winternationals this past weekend to announce that PEAK has joined the 18-time National Hot Rod Association (NHRA) Mello Yello championship team as a major associate sponsor.

Clore’s Jump-N-Carry 1100 Peak Amp 12 Volt Jump Starter Now Features Automatic Charging

The JNC4000 jump starter delivers 1100 peak amps and 325 cranking amps of jump-starting power from its Clore PROFORMER battery, which is specifically designed for vehicle jump-starting.

PEAK Motor Oil And Michael Waltrip Racing Announce Finalists In The ‘Peak Stock Car Dream Challenge’

PEAK Motor Oil, Michael Waltrip Racing (MWR) and PEAK Motor Oil spokesperson Danica Patrick have announced the finalists of the PEAK Stock Car Dream Challenge, who will now compete for a chance to join Michael Waltrip Racing as a rookie stock car driver.