FRAM Launches New Campaign With Jonathan Banks Of ‘Better Call Saul’
FRAM, a leading provider of filtration products, has launched a new campaign for the next generation of DIYers with the help of Jonathan Banks of “Breaking Bad” and its current spinoff, “Better Call Saul.” Consumers will be introduced to “Frampa,” a character portrayed by Jonathan Banks. Fans of “Breaking Bad” know that Banks portrayed the
External Frame Enhances Beta’s 5-Drawer Toolbox
The Beta Tools C23S is a five-drawer toolbox features an external frame that can be seen in the four corners as well as the top and bottom. This design provides a sturdier frame to protect the box from the type of damage that would normally render drawers unusable in sheet metal toolboxes.
FRAM, Autolite Hit The Road For 2015 Summer Mobile Tour
Back for its third annual tour, the mobile education unit from FRAM and Autolite will travel more than 5,000 miles across the U.S. this summer to auto enthusiast events including the Hot Rod Power Tour, Car Craft Street Machine Nationals, Woodward Dream Cruise, Lucas Oil 4W Jamboree Nationals and NOPI Nationals. Master technicians for FRAM
FRAM Launches Website Featuring Exclusive Video Content From Sponsored Athletes
FRAM, a leading U.S. oil filter brand, recently launched a new web and mobile site dedicated to highlighting Team FRAM athletes including UFC fighters Johny “Bigg Rigg” Hendricks and Donald “Cowboy” Cerrone and Joe Gibbs Racing Motocross riders Justin Barcia and Weston Peick. TeamFRAM.com features exclusive content for fans including “Done Right” videos with UFC
FRAM To Send One Lucky Fan To UFC 189
FRAM, a leading U.S. oil filter brand, has teamed up with the UFC and Team FRAM fighters Johny “Bigg Rigg” Hendricks and Donald “Cowboy” Cerrone to invite fans to enter to win “A Night Done Right” grand prize package including a trip for two to Las Vegas July 10-12 for UFC 189. Fans can register
FRAM Filtration Rolls Out Expanded Filter Program For Professional Installers: FRAM Pro Series
FRAM has announced the rollout of the FRAM Pro Series product line, a set of oil, air and cabin air filters designed specifically for use by professional installers. According to FRAM, the new FRAM Pro Series is the first product line to align oil filter selection with the specific oil used most frequently by professional
FRAM To Sponsor Joe Gibbs Racing Professional Motocross Team
FRAM has partnered with Joe Gibbs Racing, Motocross, a North Carolina-based professional supercross and motocross team (JGRMX), and will sponsor riders Justin Barcia and Weston Peick during the 2015 AMA Motocross and Supercross seasons. Barcia and Peick compete in the Lucas Oil AMA Pro Motocross Championship and the Monster Energy AMA Supercross Championship race series
FRAM Grows UFC Presence With Sponsorship Deals Of Fighters Cerrone And Hendricks
FRAM has extended its partnership with the UFC and signed two UFC athletes to sponsorship deals: former welterweight champion Johny “Bigg Rigg” Hendricks and lightweight contender Donald “Cowboy” Cerrone. The Team FRAM athletes will appear in future advertising and promotional campaigns for FRAM. In addition to signing Hendricks and Cerrone, FRAM will also support the
FRAM Shows Drivers How To ‘Do It Right’ In New National Advertising Campaign
FRAM is unveiling a new national creative campaign. Titled “Do It Right,” the work expresses the idea that for those who want to do right by their vehicles, FRAM filters are the only choice. The campaign debuted March 3, 2014, and includes TV, digital, print and on-site event activation components.
FRAM Filtration Launches FRAM Pro Series Filter Program For Professional Technicians
FRAM has announced the availability of the new FRAM Pro Series product line, a set of specially designed oil filters that align oil filter selection with the specific oil – conventional, premium conventional and full synthetic – used most frequently by technicians during oil changes.