Lubegard Launches New Preventive Maintenance Program

Lubegard Launches New Preventive Maintenance Program

Lubegard by International Lubricants, Inc. (ILI) recently launched a new preventive maintenance program called "Love My Ride," which provides repair facilities with point-of-sale materials designed to help sell highly profitable services directly to customers.

Lubegard by International Lubricants, Inc. (ILI) recently launched a new preventive maintenance program called “Love My Ride,” which provides repair facilities with point-of-sale materials designed to help sell highly profitable services directly to customers.

Lubegard’s “Love My Ride” materials, which are free with participation in the program, include a preventive maintenance center display, exterior sign, ceiling mobile, vehicle inspection cards and more. The signage speaks directly to the customers’ needs and informs them to ask for a free inspection. Recognizing that for many shops this may be a new type of sales category, Lubegard is also offering cash incentives and free online sales training classes as part of the program package.

Frank Erickson, president and CEO of ILI, said, “Unlike other preventive maintenance programs, we do not require the use or purchase of proprietary equipment. We’ve taken out all the risk by keeping it simple and easy to make money with this program.”

The current lineup of services covered by the Lubegard Love My Ride program includes: transmission care, coolant system care, fuel system care, power steering care, engine oil care and HVAC system care.

ILI manufactures products under the trade names Lubegard, Squeak Relief, Kool-It, Dr. Tranny and Pro II 9000.

For more information, visit: www.Lubegard.com.

You May Also Like

Standard Motor Products’ ABS Sensors Line Expands

Standard offers more than 2,600 ABS Sensors fitting import and domestic vehicle

Standard Motor Products, Inc. (SMP) continues to expand its line of ABS Speed Sensors for import and domestic vehicles. It is widely known that the quality and performance of ABS sensors affect how long it takes a vehicle to stop, but with technology evolving, ABS sensors are being asked to do more. Many electronic safety features like electronic stability control, hill hold assist and automated braking depend on accurate, real-time data from these sensors.

Akebono Releases ProACT Brake Pad Kits for Honda and More

Electronic wear sensor and premium stainless steel abutment hardware is included in the kits that require it. 

Bartec USA To Host TIA’s ATS Class at Their Facility

Classes will be held from April 25-28.

Auto Value, Bumper to Bumper Ultimate Vehicle Giveaway

Two lucky technicians will win a vehicle of their choice this spring.

SMP Expands Hybrid and EV Product Offering

Standard is prepared to meet the demand of the growing hybrid and EV population with over 4,000 parts available for 150 models.

Other Posts

General Tire Launches Spring Passenger Tire Promotion

Consumers who purchase a set of 4 qualifying passenger General Tires can get up to a $70 prepaid Visa card.

ASE, Goodguys Partner to Promote Education, Careers

They are joining forces to showcase the wide array of career paths in the world of hot rodding and automotive service.

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.