KYB America Launches 'Ride Control Solutions from KYB'

KYB America Launches ‘Ride Control Solutions from KYB’

KYB America LLC has launched a major new service center initiative called 'Ride Control Solutions from KYB.' The announcement was made at a recent industry trade press luncheon in Chicago by Mike Howarth, senior vice president of KYB America.

KYB America LLC has launched a major new service center initiative called "Ride Control Solutions from KYB." The announcement was made at a recent industry trade press luncheon in Chicago by Mike Howarth, senior vice president of KYB America.

“This groundbreaking initiative is intended to create long-term partnering relationships between KYB, our distributors and their service center customers. It offers focused solutions to the specific problems associated with replacing worn ride control products. After all, 86 percent of vehicles arriving at the junk yard still have their original shocks and struts, which really illustrates the need for an initiative to capture the millions of lost sales and lost opportunities,” said Howarth. "Worn, as opposed to failed shocks and struts, are renowned as being difficult for technicians to identify, therefore making it extremely difficult for service writers to justify the sale to the motorist. ‘Ride Control Solutions from KYB’ is indeed the solution to this age-old problem, and will help service centers provide their customers with better maintained, safer and longer lasting vehicles."

"Mac" McGovern, KYB’s director of training stated, "The fundamentals of accurately determining the needs of the technician to identify and communicate the condition of worn parts along with an industry-supported method is the foundation of Ride Control Solutions from KYB. The template KYB created to address undersold ride control components is being offered to the aftermarket as a solution to the $60 billion of unsold automotive services. We named this industry initiative, ‘Get to the Tech.’"

McGovern continued, "’Be Car Care Aware’ has alerted our industry to the problem and earned our attention. ‘Get to the Tech’ is designed to motivate and help our industry create the solutions to solve the problem of unperformed services and improve the aftermarket."

You May Also Like

Standard Motor Products’ ABS Sensors Line Expands

Standard offers more than 2,600 ABS Sensors fitting import and domestic vehicle

Standard Motor Products, Inc. (SMP) continues to expand its line of ABS Speed Sensors for import and domestic vehicles. It is widely known that the quality and performance of ABS sensors affect how long it takes a vehicle to stop, but with technology evolving, ABS sensors are being asked to do more. Many electronic safety features like electronic stability control, hill hold assist and automated braking depend on accurate, real-time data from these sensors.

Akebono Releases ProACT Brake Pad Kits for Honda and More

Electronic wear sensor and premium stainless steel abutment hardware is included in the kits that require it. 

Bartec USA To Host TIA’s ATS Class at Their Facility

Classes will be held from April 25-28.

Auto Value, Bumper to Bumper Ultimate Vehicle Giveaway

Two lucky technicians will win a vehicle of their choice this spring.

SMP Expands Hybrid and EV Product Offering

Standard is prepared to meet the demand of the growing hybrid and EV population with over 4,000 parts available for 150 models.

Other Posts

General Tire Launches Spring Passenger Tire Promotion

Consumers who purchase a set of 4 qualifying passenger General Tires can get up to a $70 prepaid Visa card.

ASE, Goodguys Partner to Promote Education, Careers

They are joining forces to showcase the wide array of career paths in the world of hot rodding and automotive service.

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.