Federal-Mogul Corporation has announced an innovative Wagner ThermoQuiet brake pad promotion designed to drive consumer traffic to service providers and parts stores.
The Wagner ThermoQuiet “iPad” promotion, running Sept. 1 through Nov. 17, offers a free $25 iTunes music card for the purchase of each set of premium ThermoQuiet one-piece brake pads. For each redeemed consumer entry, the shop owner, technician or counterperson will earn entry into a sweepstakes for one of hundreds of 30GB iPods. (The promotion is not affiliated with Apple Computer, Inc.)
The “iPad” promotion will be featured in high-impact ads appearing in several leading consumer magazines and websites targeting music lovers across the U.S. and Canada. To help promote the program, Wagner also has developed free point-of-sale kits featuring a large, full-color poster, sell sheets and a consumer iTunes music card rebate pad.
“This innovative program helps us drive consumers into local repair shops and parts stores by leveraging the universal appeal of digital music,” said Federal-Mogul Aftermarket Brand Director Brian Tarnacki.
Wagner ThermoQuiet one-piece brake pads have helped redefine customer expectations in the brake category. This award-winning product combining superior stopping power, long life and quiet performance has helped thousands of leading shops eliminate comebacks associated with brake noise, durability and other issues through Federal-Mogul’s exclusive IMI Sound Insulator technology.
For more information and to sign up to participate in the Wagner ThermoQuiet “iPad” fall promotion, contact your Wagner Brake Products supplier, visit www.tqipad.com or call program headquarters toll-free at (800) 680-4971.