DENSO Sales California recently announced its North American motor sport sponsorship plan for the 2006 season. DENSO has been sponsoring motor sports since 1971.
In addition to DENSO’s global sponsorship of Formula 1 (F1) and World Rally Championship (WRC) announced earlier, DENSO’s North American sponsorships include NASCAR Automotive Licensing. DENSO has reached an exclusive, multi-year agreement with the National Association for Stock Car Auto Racing (NASCAR) for its fuel pump products to join the NASCAR Automotive Licensing program.
The agreement allows for DENSO’s fuel pump product line to carry the prestigious NASCAR Performance brand on its entire line of First Time Fit Fuel Pumps, including advertising, marketing materials and packaging. NASCAR Nextel Cup and NASCAR Craftsman Truck Series DENSO has also inked a multi-year agreement to serve as a contingency sponsor for the NASCAR NEXTEL Cup and NASCAR Craftsman Truck Series.
Beginning in the 2006 racing season, DENSO’s aftermarket logo will be prominently displayed on front fenders of all team race vehicles and show cars. In return, DENSO will provide prize money for the top three finishers of each race, provided they have the DENSO logo on their car.
National Mustang Racers Association (NMRA) DENSO Iridium Power Ford Drag Racing Series DENSO will be the title sponsor for the third year and will support drivers Larry Geddes, Robin Lawrence and Donnie Walsh, Jr. National Muscle Car Association (NMCA) DENSO will be the title sponsor of the Pro Street Class for the fourth consecutive year.
For more information about products offered by DENSO, ask your authorized DENSO First Time Fit distributor, or visit www.densoaftermarket.com.
