April 2014 Archives - Import Car

What Customers Expect From Preventative Maintenance in 2022

Air Date: July 07, 2022

Sponsored By Valvoline

This webinar is part of a free two-part series will help you understand customers' new expectations regarding preventative maintenance, as well as the technical changes that impact vehicles' maintenance schedules.

You may think you know your customers, but are their purchasing decisions changing? Customers today are being influenced by inflation, new vehicle shortages and the extreme pricing of used vehicles. These current trends are impacting how customers service and maintain their daily drivers. These shifts in today's automotive landscape are changing what customers want from their current vehicle and your service facility.

In this 45-minute webinar, the experts from Valvoline will address the latest research on:

What are customers willing to spend on preventative maintenance?
What do they consider a full-service facility, and why do they trust them?
How do customers want to schedule preventative maintenance?
What do they want to know from a service advisor?

Speakers

Brad Stuck, Brand Manager - Valvoline Professional Series, Valvoline Inc.
Andrew Markel, Director of Technical Content, ShopOwner

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April 2014

The Mathematics Of Packaging, Selling Brake Services

By ImportCar Staff Writers May 17, 2014

When we advertise a “$XX.95” brake service, we’re often stepping over the proverbial dollar to pick up the proverbial dime. Since brake repairs should be a major profit center for any shop, it pays, in the most literal sense, to occasionally review the mathematics of selling brake services. In this...

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Honda Electrical System Diagnostics

By Bob Dowie Apr 23, 2014

April 2014

Import Motor Oil Specifications Explained

By Larry Carley Apr 23, 2014

Oil is the lifeblood of every engine, so it’s important to always use a high-quality motor oil that meets the vehicle manufacturers’ viscosity recommendations and performance specifications when servicing your customers’ vehicles. Just use a name-brand motor oil that meets the recommended SAE viscosity and current American Petroleum Institute (API)...

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April 2014

Import Insights: Mercedes-Benz (April 2014)

By ImportCar Staff Writers Apr 17, 2014

April 2014

The Best of The Best: Tales From the 2014 Vision Hi-Tech Training & Expo

By Scott "Gonzo" Weaver Apr 7, 2014

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