Consumer Survey Shows Greater Trust in Service Professionals

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.

In a survey conducted for the National Institute for Automotive Service Excellence (ASE), automotive service providers have gained more trust and respect among the motoring public than in recent years. ASE says b4 Branding surveyed almost 1,500 vehicle owners across the country and over 70% reported increased levels of trust in manufacturers, dealerships, independent repair shops and/or service technicians.

“Trust is something that is earned over time through a series of positive experiences with service providers. From the results of our survey, we are seeing that automotive service professionals across the country are doing an excellent job earning trust and keeping it with their customers,” says ASE President and CEO Tim Zilke.

According to the ASE, the survey asked respondents to rate certain aspects of automotive service, including the level of trust the motoring public placed in the technicians servicing their vehicles and the importance of having them serviced by technicians with industry-recognized certifications. According to the survey’s findings, the three most important considerations in the selection of a service/repair facility were:

  • Great value for the money (48% of respondents)
  • Knowledgeable/friendly staff (46%)
  • Conveniently located providers (43%)

ASE states that, although 30% of respondents were not aware of ASE as the industry-recognized credentialing body for automotive technicians, according to the organization, 41% of survey respondents did say that ASE certifications factored into their consideration of a service/repair facility or that they used only shops employing ASE-certified technicians. When provided with a brief explanation of ASE and the benefits of using ASE-certified technicians, 77% of respondents said that such knowledge of ASE would influence their selection of an automotive service/repair facility in the future.

You May Also Like

MAHLE Aftermarket Expands Cylinder Head Gasket Portfolio

New part numbers for Asian and domestic models join more than 12,000 part numbers for 900,000+ applications.

MAHLE Aftermarket Inc. announced it recently expanded its selection of engine cylinder head gaskets with the addition of new part numbers for Asian and domestic makes and models.

For the Asian market, part number 55461 applies to a range of Mazda models, and part number 55502 applies to a range of Toyota/Lexus models. Part numbers 54879A (right) and 54880A (left), applicable to a range of Jeep, Dodge and Chrysler models, are MAHLE Advantage + products that provide original equipment (OE) form, fit and function, the company says.

Bosch Releases 212 Aftermarket Parts in 2022

The parts cover nearly 64 million vehicles in operation across North America.

Winter ASE Registration Open

Three options offered for testing and recertification.

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Other Posts

Schaeffler Group Releases Series of LuK Bulletins

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.