Part of your advertising and marketing program needs to incorporate community involvement, whether it’s with local business groups, church functions, the local chamber of commerce or other local organizations. The community needs to know who you are and what you offer. Make it a point to network with business people to help promote local business and show that you support the people in your local area.

Remember, people like to know who they are doing business with, so knowing who you are will help drive people to your door.

This article was contributed by Joe Marconi, a superstar shop owner who now helps other shop owners 1-on-1 through the Elite Coaching Program.