BP Lubricants USA Inc. launches the Castrol Media Builder, an interactive web program for installers to create customized advertising and promotional materials. With this easy-to-use, point-and-click program, shop owners and managers are guided through a step-by-step process helping them to create premium marketing designs and layouts for use in numerous applications.

Incorporating Castrol promotions with the participating facility’s logo and location information, the Media Builder provides shop owners and managers with a hands-on approach to customizing creative and informative advertisements. Allowing for use in various forms, they can design layouts for newspapers, flyers, coupon sheets or direct mail pieces. All of the materials produced are created as hi-resolution PDFs that are sent via e-mail directly to the shop or a designated printer.

"The Castrol Media Builder presents installers with an excellent resource for creating individual promotional materials that maintain the identity of the facility, in an attractive and professionally designed manner," stated Craig Lange, market space manager for quick lubes for BP Lubricants USA Inc.

Current Castrol installers can access the Castrol Media Builder on the web via www.castrolcustomer.com. For product information, please contact a Castrol sales representative or call 1-888-CASTROL.