Global spark plug brand Autolite has announced that its Iridium XP Enhanced Alloy Technology spark plugs are now backed by a Lifetime Limited Warranty against electrode wear and defects in materials and workmanship.

Autolite says it is among the first spark plug manufacturers to move to a Lifetime Limited Warranty, to keep pace with newer vehicle reliability and the enhanced technology in Autolite Iridium XP plugs.

These premium Autolite spark plugs are available for most domestic and import cars and trucks, offering more than 95 percent coverage, through a wide variety of automotive parts suppliers and aftermarket retail outlets. The Autolite Iridium XP plug incorporates an iridium-enhanced 0.6 mm finewire design, a V-trimmed ground electrode and proprietary platinum sidewire technology to offer excellent durability, better ignitability and more reliable performance compared to standard plugs.

“All Autolite spark plugs deliver OE performance at a significant value compared to the competition, and, due to the advanced design and engineering in our Iridium XP plugs, we are able to offer our customers added peace of mind with the assurance of a Lifetime Limited Warranty,” said Josh Gordon, Autolite vice president of sales and marketing. “Consumers and automotive professionals may not wait a lifetime to change their spark plugs, but we want them to know that Autolite stands by the high-quality of our products and continually strives to engineer the most durable spark plugs available.”