Revving up its marketing and promotional engines, Old World Industries has entered into a multi-year agreement with IndyCar Series sensation Danica Patrick.
Patrick, the 2005 Indianapolis 500 Rookie of the Year will become the official product ambassador for PEAK Antifreeze products and Mr. Clean Premium Windshield Wash & Wiper Blades. Patrick will also appear in PEAK and Mr. Clean advertising, promotions and within their retail partners’ in-store merchandising programs throughout the United States.
“I am excited to represent PEAK Antifreeze and Mr. Clean Premium Windshield Wash & Wiper Blades, which are two extremely successful and established brands,” said Patrick. "PEAK and Mr. Clean represent quality and high performance, which means a lot to me."
For PEAK and Mr. Clean, securing the services of one of the hottest personalities in all of sports is yet another step in bringing greater awareness of their products, as well as creating new and exciting promotional opportunities for their retail partners.
"Like nearly everyone else around the world, we have watched Danica take on her competition with tremendous drive and spirit," stated Jeff Stauffer, vice president of marketing for Old World Industries, which is the parent company of PEAK Antifreeze and Mr. Clean Premium Windshield Wash & Wiper Blades. "We feel that Danica’s competitive personality and desire to win parallel our goals with our products, and we believe that she will represent PEAK and Mr. Clean with nothing less than a first-class effort."
