Dale Jarrett Racing Adventure, Inc. announced recently that they have completed the redesign of their online presence with their new website at www.racingadventure.com. In addition to a more appealing graphic design, the new website is also easier to navigate, more intuitive with enhanced interactivity.

"It is a great pleasure to announce the completion of this major project to improve our online presence and revenue. The company’s website was already generating well over a half million dollars a year in online sales, and we are expecting the new site, coupled with the national marketing campaign we are launching to at least double these gross revenues in the short term," said Ronda Robertson, marketing director. "Our research suggests that improving the functionality of our site while making it more appealing will increase our return on traffic brought to the site through effective promotions. Even an increase in our capture rate of a couple of percentage points can significantly increase our total sales without greatly increasing our cost of those sales."

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement that driving your own authentic NASCAR Nextel Cup race car on a nationally renowned Superspeedway can deliver. The company books various dates during the year at NASCAR tracks near you and customers can purchase packages ranging from a 3-lap ride to a 100-lap super drive. Students can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack.

DJRT was founded in 1998 and is backed by NASCAR Champions Dale and Ned Jarrett, as well as Dale’s brother Glenn, Dale’s son Jason and Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting www.racingadventure.com.