Yokohama's Eco-Friendly Tire Technology Cuts Petroleum Use in Tire by 80 Percent

Yokohama’s Eco-Friendly Tire Technology Cuts Petroleum Use in Tire by 80 Percent

Citrus instead of petroleum: That's one way Japan-based Yokohama Rubber Co., Ltd. (YRC) is using technology to make better tires for consumers and the environment.

Citrus instead of petroleum: That’s one way Japan-based Yokohama Rubber Co., Ltd. (YRC) is using technology to make better tires for consumers and the environment.

YRC has developed a process that combines citrus oil with natural rubber to form a new compound called "Super Nanopower Rubber (SNR)." It reduces the use of petroleum products in tires by 80 percent and is part of YRC’s global EcoMotion environmental program. The first SNR product is the Decibel Super E-Spec, an all-new consumer passenger tire.

According to Jim MacMaster, executive vice president, Business Division, of Yokohama Tire Corporation, YRC’s U.S. subsidiary, the fuel-saving E-Spec tire features an air permeation suppression film. "This new polymer inner lining is designed to reduce air from seeping out from the tire, which help maintain appropriate inflation levels. Underinflated tires consume more power, thus using more fuel.

"The E-Spec is also a lot lighter and conserves gasoline by reducing rolling resistance by 18 percent. Low rolling resistance tires improve fuel efficiency by minimizing the energy wasted (as heat) as the tire rolls down the road."

The E-Spec tire featuring the SNR compound will be available in Japan later in the year, but MacMaster said no date has been determined for release in the U.S. market.

Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.

You May Also Like

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

Standard Motor Products, Inc. (SMP) announced the introduction of 123 new part numbers in its March new number announcement. The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

Internal Combustion Engine (ICE) Segment

Standard’s Fuel Injection program has expanded with eight GDI High-Pressure Fuel Pumps and GDI High-Pressure Fuel Pump Kits. Standard’s line of Variable Valve Timing components also grows with this release. VVT Sprockets have been added for Ford vehicles through 2023, and VVT Solenoids are new for General Motors vehicles. Oil Filter Housing Assemblies are new for popular European vehicles, and Oil Coolers have been added for Nissan and Subaru vehicles. Adding to Standard’s extensive Electronic Throttle Body program, new numbers have been introduced for the 2022 Ford Bronco Sport and 2022-20 Ford Escape, the company said.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Other Posts

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Snap-on Continues to Offer Free Weekly Product Training Sessions

The online training and question and answer sessions are free of charge.

AMSOIL Introduces New OE 0W-40 100% Synthetic Motor Oil

The new OE 0W-40 is primarily for newer RAM HD trucks equipped with the 6.4-liter Hemi engine.