New microsites from Bar’s Leaks and Rislone make it easy for auto parts store personnel to help customers find the best stop-leak or engine treatment products for their specific vehicle issues. The mobile-friendly sites can be viewed at 3minutemechanic.com and risloneregimen.com.
The microsites walk users through identifying the issues they are having with their vehicles in plain language. A diagnostic database then makes specific product recommendations based on that information. Depending on the issue, the site may provide a single recommendation or a choice of “good, better and best” solutions. Store personnel can access the sites on a computer, tablet or mobile phone to quickly steer customers to the right products for their needs. Customers also can access the sites on their own mobile devices to make it easier to choose the right product. If they want more information about any of the recommended products, a single click will take them to an in-depth product page complete with description, FAQs, Tech Sheet, video and more.
“We want to make it easier for store employees, shop owners and consumers to come to an educated conclusion about Bar’s Leaks and Rislone products without the need to do any research or spend a lot of time reading product labels,” said Jeff Ventura, vice president of digital strategy and new media development for Bar’s and Rislone. “We’re proud to be the first in our industry to provide a technology-driven tool to help sort through the wide selection of products we offer, based on a minimal amount of information. These microsites make it easy to narrow down which products are right for the symptoms a customer’s vehicle is experiencing, greatly simplifying the sales process by quickly facilitating a discussion focused on just a few product solutions.”
For retailers, the microsites have an important built-in feature, the company noted: they require users to identify the store they are in or plan to visit. This enables the microsites to recommend only Bar’s Leaks or Rislone products that are stocked by that retailer.
For additional information on the full line of Bar’s Leaks stop-leak products, call 800-345-6572 or visit barsleaks.com.
