TV and racing personality, Jessi Combs, known for her skills under the hood, will appear at the CRC Industries booth at SEMA 2015 in Las Vegas. CRC Industries, Inc. manufactures specialty chemicals for automotive technicians and do-it-yourselfers (DIYers) and Combs will promote the brand and its message of “Powerful Chemistry.”
This year, CRC will exhibit at SEMA booth #13053 in the North Hall, and Combs will be present on Tuesday, November 3rd from 3.30 to 5.00 p.m. to meet and greet show attendees and sign autographs.
A custom fabricator, a TV show host, a racing driver in multiple forms of motorsports and a land speed record holder, Jessi Combs has had a multi-faceted career in the automotive field. Known as the fastest woman on four wheels, Combs is also an Ultra4 National Champion taking the “Queen” of the Hammers title in one of the toughest off-road races in the world.
With so many successes to her credit, she is seen as a role model for women in the automotive industry. Most recently, she represented CRC in the Rallye des Gazelles for women in Morocco, Africa and also the “Women in Motorsports” themed CRC speedshow in Auckland, New Zealand, the country’s biggest motorsports event.
“Jessi Combs is a perfect fit as a marketing partner for CRC,” said Dori Ahart, marketing manager, CRC Automotive Division. “Her positive energy, winning attitude and passion for everything automotive communicate the core message behind CRC products – powerful chemistry combined with advanced technologies that heighten vehicle performance.”
In addition to CRC automotive maintenance products, Combs is currently using the SmartWasher Bioremediating Parts Washing System in her shop. Manufactured by ChemFree Corporation, a Georgia-based subsidiary of CRC, the SmartWasher system is an alternative, environmentally friendly method for cleaning vehicle and maintenance parts.
The SmartWasher system is designed to dramatically reduce waste streams and also eliminate the expense of hazardous waste removal and associated liabilities for automotive repair shops.
“I love how efficient it is and that it is also safe for humans and for the environment – a double benefit as they are both very important to me,” Combs said.
According to Ahart, “Combining the ChemFree SmartWasher product line with CRC’s broad specialty chemical platform enhances our corporate environmental responsibility initiatives and also creates new opportunities for product development.”
