As part of its new brand identity initiative, ATP Automotive has introduced new packaging for its popular transmission filter kits.

“ATP transmission filter kits are the preferred choice of professional service technicians, so we wanted to be sure that the new packaging was not only attractive, but conveyed the superior quality they have come to trust,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “The new, modern design is tri-lingual for broader market appeal and features easy-to-read instructions on the outside of the box to help techs get the job done right the first time.”

According to the company, ATP Automotive is the only supplier of transmission filter kits with the 3rd Hand pan gasket, a unique design featuring guide holes that catch transmission pan bolts, making transmission filter replacement fast and easy. The distinctive new packaging features the simple seven-step instructions for replacing the transmission filter in English, Spanish and French.

To learn more about the ATP Transmission Filter Kits, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

For more information, visit www.atpautomotive.com.