Akebono Congratulates General Motors On 'North American Truck Of The Year' Award For Chevrolet Silverado

Akebono Congratulates General Motors On ‘North American Truck Of The Year’ Award For Chevrolet Silverado

Akebono Brake Corporation congratulates General Motors on receiving the North American Truck of the Year award for the 2014 Chevrolet Silverado. The award-winning truck is equipped with foundation brake components provided by Akebono, which improve brake performance, extend rotor life and reduce noise and vibration, said the company.

Akebono Brake Corporation congratulates General Motors on receiving the North American Truck of the Year award for the 2014 Chevrolet Silverado. The award-winning truck is equipped with foundation brake components provided by Akebono, which improve brake performance, extend rotor life and reduce noise and vibration, said the company.

“We congratulate the GM team on their tremendous victory with Silverado,” said Hadrian Rori, executive vice president, research and development, Akebono Brake Corporation. “It is an honor for Akebono to team up with GM on this award-winning vehicle and contribute technology.”

Akebono collaborated with GM on the development of the Silverado’s foundation braking components, including calipers, rotors and brake pads. The rotors Akebono supplies to GM are produced using a ferritic nitro-carburizing process (FNC). According to Akebono, the FNC process diffuses nitrogen and carbon into the ferrous rotor material, producing a very hard surface layer that reduces corrosion and wear over the life of the rotors. With the introduction of FNC rotors, Silverado customers will experience benchmark levels of low noise and vibration, and significantly improved rotor life.

The four-wheel-disc brakes on the truck also feature Akebono brake pads made of low-copper, non-asbestos friction material. This new friction material provides exemplary performance, long life and ultra-low noise and brake dust, said the company. The low copper levels in the friction formulation meet future state-mandated restrictions on the use of copper, slated to go into effect in January 2021.  

The Akebono brake components equipped on the Silverado are also featured on the new 2014 GMC Sierra. These components were developed in conjunction with GM at Akebono’s research and development facility in Farmington Hills, Mich., and are manufactured in the United States.

You May Also Like

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

Standard Motor Products, Inc. (SMP) announced the introduction of 123 new part numbers in its March new number announcement. The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

Internal Combustion Engine (ICE) Segment

Standard’s Fuel Injection program has expanded with eight GDI High-Pressure Fuel Pumps and GDI High-Pressure Fuel Pump Kits. Standard’s line of Variable Valve Timing components also grows with this release. VVT Sprockets have been added for Ford vehicles through 2023, and VVT Solenoids are new for General Motors vehicles. Oil Filter Housing Assemblies are new for popular European vehicles, and Oil Coolers have been added for Nissan and Subaru vehicles. Adding to Standard’s extensive Electronic Throttle Body program, new numbers have been introduced for the 2022 Ford Bronco Sport and 2022-20 Ford Escape, the company said.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Other Posts

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Snap-on Continues to Offer Free Weekly Product Training Sessions

The online training and question and answer sessions are free of charge.

AMSOIL Introduces New OE 0W-40 100% Synthetic Motor Oil

The new OE 0W-40 is primarily for newer RAM HD trucks equipped with the 6.4-liter Hemi engine.