Permatex, a leading innovator in chemical technology for automotive maintenance and repair, has just debuted a new consumer website, bestdressednation.com, as part of a major marketing campaign to promote its No Touch appearance chemicals line. The new consumer website is designed to create an online destination for a loyal community of No Touch customers who want to share the passion and enthusiasm they have for their vehicles.
The new website, ‘Best Dressed Nation’ features a photo gallery, a photo contest and a weekly gift card promotion to encourage member participation. Real No Touch users can become part of the photo gallery and enter the contest by uploading photos of themselves with their vehicles to win the contest prize, which is an opportunity to be in an upcoming No Touch advertisement created by Permatex. The ‘Best Dressed Nation’ community will be a part of the judging process as they will vote for their favorite best dressed image to win.
Additionally, ‘Best Dressed Nation’ members have a chance to win a $100 gift card, which is awarded on a weekly basis. Members can sign up online each week for their chance to win $100 in merchandise at their No Touch retailer of choice.
Gift card winners will be notified by email and receive their gift cards by U.S. mail. More details and information on the photo contest and gift card promotion can be found at bestdressednation.com. The gift card promotion runs through October 31, 2009.
Diane Nesprido, senior product manager at Permatex, notes, “We are very excited about our ‘Best Dressed Nation’ project. We wanted to create something that would let our customers show the love they have for their vehicles and share their passion for their cars with other members. We will continue to grow and improve the site, adding features and content that will make the website even more attractive to our automotive online community.”
Permatex will be supporting the new website and promotion with a substantial advertising campaign using print, broadcast, online and in-game media.
For Permatex retail partners, bestdressednation.com will also be a single-source destination for all No Touch product information, updates, applications and usage, new product announcements, and Material Safety Data Sheets (MSDS). A ‘Where to Buy’ section allows customers to locate their nearest No Touch retailer. No Touch is sold in auto parts, hardware, and grocery stores, as well as mass merchants and discount outlets.
No Touch Products are innovative, easy-to-use, high quality appearance products that offer advanced solutions for a variety of car care needs. They include Seriously Wet Extreme Tire Shine, Wet ‘N’ Protect “Wet” Tire Finish, High Shine Tire Care, Original Tire Care, All Wheel Care Wheel Cleaner, Auto Glass Stripper, Instant Rainshield Windshield Coating and Perfect Plastic.
