MAHLE Clevite Implements New Brand Strategy for North American Aftermarket Products
Currently, MAHLE is transitioning all light vehicle engine parts categories – except engine bearings – to the MAHLE Original brand. All engine bearings as well as heavy-duty products for American applications will keep the Clevite brand.
MAHLE Clevite Inc. Announces a New Brand Strategy for its Aftermarket Products in North America
MAHLE Clevite Inc. recently announced a new brand strategy for its Aftermarket products in North America. In an effort to present a more consistent branding strategy worldwide, MAHLE Clevite Inc. will immediately transition all of its light vehicle engine part categories ….
MAHLE Clevite Demonstrates Leadership in Motorsports and the Aftermarket
Engine performance is a key aspect of winning NASCAR races, and more NASCAR races have been won with Clevite engine bearings than any other brand. Clevite bearings and other performance engine products from MAHLE Clevite Inc. – including Perfect Circle piston rings and Victor Reinz gaskets – are official NASCAR Performance Products.
MAHLE Selects Remaining Winners of Engine Giveaway Sweepstakes
The remaining two winners of the inaugural “Powered by MAHLE” giveaway were named.
First Winner of MAHLE Engine Giveaway Chosen
The winner will receive a remanufactured Chevrolet LS3 engine built by Tri Star Engines and Transmissions of Baldwin, WI.
MAHLE Launches ‘The Choice of Champions’ Tech Promotion
The sweepstakes, featuring two unique custom vehicle builds, is continuing through August 31, 2022.
Obituary: Bill McKnight, Aftermarket Trainer And Icon
Bill lost his 18-month fight with Idiopathic Pulmonary Fibrosis (IPF) on March 18.
MAHLE Presents Product Information Sessions At AAPEX
MAHLE Training Manager, Tim Golema will present training sessions on three key products in the MAHLE product portfolio.
MAHLE Service Solutions Announces Winner Of Richard Petty Autographed ArcticPRO ACX2280 R1234yf A/C Unit
MAHLE Service Solutions has announced that Steve Sharbuno, co-owner of Treasure Coast Automotive in Vero Beach, Florida, is the winner of a new ArcticPRO ACX2280 R1234yf refrigerant handling system autographed by race legend Richard Petty.
MAHLE Announces Social Media Promotion With Kalitta Motorsports
The promotion’s grand prize will be a trip for the winner and a guest to the NHRA Four-Wide Nationals April 26-28 in Charlotte, North Carolina.
