Infineon Raceway to Host Nostalgia Get-Together at FRAM Autolite NHRA Nationals
The Get-Together, which will be located on the lawn behind the staging lanes and adjacent to Gate 1, will feature 30 vintage racing machines and hot rods, some dating as far back as the 1950s, and will be open all weekend. Entry to the Get-Together is free with your paid admission into the raceway.
Attract and Retain Customers with FRAM Advantage Consumer Oil Change Incentive
The FRAM team is helping its repair shop customers attract and retain more business and build customer loyalty. The brand, as part of its FRAM Advantage technician-based program, is offering a $5 coupon off a consumer’s next oil change.
More Parts Coverage, Training and Marketing Material Added to FRAM Advantage Program
Participating distributors and shops to benefit from additional support.
FRAM Brand Launches Industry-First Engine Protection Rating System for its Oil Filters
The FRAM team has unveiled a system to help consumers determine which of its oil filters to choose based on a new engine protection rating system. Damaging dirt and particles can threaten the life of an engine. Therefore, it’s important that motorists understand the additional protection they can get with a premium oil filter.
FRAM Advantage Program to Re-Energize Aftermarket Oil Filter Sales
The FRAM brand has launched a new technician-based incentive program in the do-it-for-me (DIFM) channel. Called FRAM Advantage, this comprehensive, turn-key professional installer program features easy-to-execute incentives, special installer fleet packs and other sought after value propositions ….
Automotive Lift Institute Offers Updated Vehicle Lifting Points Guide for Frame-Engaging Lifts
The Automotive Lift Institute, Inc. (ALI) announces the availability of the 2009 edition of ALI’s "VEHICLE LIFTING POINTS for FRAME ENGAGING LIFTS." This updated guide is a quick-reference single-source manual for lifting point information as recommended by the vehicle manufacturers.
Rousseau Introduces Multipurpose Frame for Workbenches
If you’re looking to improve organization, increase productivity and save time with fast retrieval of tools and parts, our Multipurpose Frame is the solution you’re looking for. Available in single or double frame, it is easily installed ….
FRAM, Prestone and Bendix Brands Team Up to Offer All-New Ultimate Box Top Rewards Program
Starting in March, the FRAM, Prestone and Bendix brands are teaming up to offer their technician customers the best in ultimate rewards with their newly enhanced Box Top Program. Technicians that collect and send in proofs of purchase from eligible FRAM, Prestone and Bendix products will earn points that can be redeemed for a wide array of gifts.
Automotive Lift Institute Offers Updated Vehicle Lifting Points Guide for Frame-Engaging Lifts
The Automotive Lift Institute, Inc. (ALI) recently announced the availability of a new ALI "Vehicle Lifting Points for Frame Engaging Lifts." This updated guide is a quick-reference single-source manual for lifting point information as recommended by the vehicle manufacturers. The 60-page Lifting Point Guide (LP-G) for domestic and imported cars and light trucks uses more than 200 undercarriage images to cover the most recent 20 model years.
The Autel IA900
Take an in-depth look at the Autel IA900 Alignment and ADAS calibration frame solution.
